[Journey] From $0 to… Hopefully Something – My OFM + AI Experiment
- Thread starter shijin
- Start date
- Aug 21, 2023
- 4,187
- 1,727
It varies depending on the day and current costs, but roughly 55–65% is profit after the main operating expenses.
I don't want to give an exact fixed percentage because costs change as the team, content production and infrastructure change. The more important thing for me now is improving efficiency and margins rather than just pushing gross revenue higher.
- Aug 21, 2023
- 4,187
- 1,727
Day 246 Update
Another slower day.
Revenue came down again, but the interesting part is that the business still feels relatively stable operationally. A few weeks ago, I probably would have reacted much more aggressively to several consecutive lower days.
Now I'm trying to understand the trend before changing anything.
Revenue
• Total: $5,624
• Subscriptions: $1,361
• PPV: $3,344
• Tips: $919
Subscribers
• New subs: 392
• Rebill rate: ~94%
Traffic Sources
• Instagram: ~27%
• Reddit: ~43%
• TikTok: ~24%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 37
• IG Stories: 50
Operations
Chatter handled most conversations.
I spent most of today reviewing the current decline and comparing it with previous periods where revenue slowed down.
The main thing I'm trying to avoid is confusing a trend with a temporary fluctuation.
Observations
Biggest takeaway today:
Not every decline needs an immediate solution.
That's probably one of the hardest things when you're watching the numbers every day.
Revenue drops.
You immediately want to post more.
Send more messages.
Change the offers.
Test something new.
Increase activity.
But sometimes the best decision is to wait and collect more information.
Reacting too quickly can create more problems than the original decline.
Another thing I noticed:
The current traffic mix is healthier, even if the revenue is lower.
Reddit is now around 43% of traffic.
Instagram and TikTok are contributing significantly more than they were during the peak.
That means the business is less dependent on one source.
The downside is that the other platforms still don't produce buyers as efficiently as Reddit.
So diversification is improving stability, but not yet improving total revenue.
That's the gap I'm focused on now.
On the monetization side:
Existing buyers are becoming more important every week.
When acquisition is slowing, the value of retention becomes much more visible.
We're seeing that users who have already purchased multiple times are significantly easier to retain than constantly trying to convert completely new users.
That doesn't mean acquisition is no longer important.
It means the balance between acquisition and retention is changing.
Getting a new buyer is expensive.
Keeping a good buyer is usually much more efficient.
Another observation:
The audience changes as the business grows.
Some of the current users have been around for weeks or months.
They've already seen a lot of the same content and offers.
What worked perfectly during the early growth period doesn't necessarily work forever.
That means the system can't stay completely static.
You need to keep the experience fresh without constantly reinventing everything.
That's a difficult balance.
Too much repetition creates fatigue.
Too much experimentation creates inconsistency.
I'm trying to find the middle ground.
Another thing I'm paying attention to is margins.
Lower revenue makes cost control much more important.
When the business was producing unusually high daily revenue, small inefficiencies didn't feel important.
Now they do.
I'm reviewing recurring expenses and asking whether each one is actually helping the business.
Not because I want to cut everything.
But because every expense should have a purpose.
A growing business can become surprisingly expensive without anyone noticing.
On the team side, the lower volume has been useful for quality control.
There is more time to review conversations and look for patterns.
We're finding small inconsistencies that would have been much harder to notice during the busiest period.
The slower period is becoming a maintenance phase.
We're fixing things now that would become much more expensive to fix later.
New Focus / Tests
• Understand whether the current decline is temporary or structural
• Improve conversion quality from IG and TikTok
• Continue protecting repeat buyer retention
• Keep Reddit dependency below previous levels
• Review recurring operational expenses
• Improve quality control
• Refresh the experience for existing users
• Avoid making reactive changes based on one day's revenue
The numbers are obviously lower than they were a few weeks ago.
I'm not going to pretend that's ideal.
But I also don't think the correct response is panic.
The real test is what happens next.
If the current baseline stabilizes, we can build from it.
If it continues falling, we'll have to identify the actual cause.
Either way, reacting emotionally to the numbers won't help.
Growth taught me how to move fast.
The slowdown is teaching me when not to move at all.
And honestly, I think that might be the more valuable lesson.
Another slower day.
Revenue came down again, but the interesting part is that the business still feels relatively stable operationally. A few weeks ago, I probably would have reacted much more aggressively to several consecutive lower days.
Now I'm trying to understand the trend before changing anything.
Revenue
• Total: $5,624
• Subscriptions: $1,361
• PPV: $3,344
• Tips: $919
Subscribers
• New subs: 392
• Rebill rate: ~94%
Traffic Sources
• Instagram: ~27%
• Reddit: ~43%
• TikTok: ~24%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 37
• IG Stories: 50
Operations
Chatter handled most conversations.
I spent most of today reviewing the current decline and comparing it with previous periods where revenue slowed down.
The main thing I'm trying to avoid is confusing a trend with a temporary fluctuation.
Observations
Biggest takeaway today:
Not every decline needs an immediate solution.
That's probably one of the hardest things when you're watching the numbers every day.
Revenue drops.
You immediately want to post more.
Send more messages.
Change the offers.
Test something new.
Increase activity.
But sometimes the best decision is to wait and collect more information.
Reacting too quickly can create more problems than the original decline.
Another thing I noticed:
The current traffic mix is healthier, even if the revenue is lower.
Reddit is now around 43% of traffic.
Instagram and TikTok are contributing significantly more than they were during the peak.
That means the business is less dependent on one source.
The downside is that the other platforms still don't produce buyers as efficiently as Reddit.
So diversification is improving stability, but not yet improving total revenue.
That's the gap I'm focused on now.
On the monetization side:
Existing buyers are becoming more important every week.
When acquisition is slowing, the value of retention becomes much more visible.
We're seeing that users who have already purchased multiple times are significantly easier to retain than constantly trying to convert completely new users.
That doesn't mean acquisition is no longer important.
It means the balance between acquisition and retention is changing.
Getting a new buyer is expensive.
Keeping a good buyer is usually much more efficient.
Another observation:
The audience changes as the business grows.
Some of the current users have been around for weeks or months.
They've already seen a lot of the same content and offers.
What worked perfectly during the early growth period doesn't necessarily work forever.
That means the system can't stay completely static.
You need to keep the experience fresh without constantly reinventing everything.
That's a difficult balance.
Too much repetition creates fatigue.
Too much experimentation creates inconsistency.
I'm trying to find the middle ground.
Another thing I'm paying attention to is margins.
Lower revenue makes cost control much more important.
When the business was producing unusually high daily revenue, small inefficiencies didn't feel important.
Now they do.
I'm reviewing recurring expenses and asking whether each one is actually helping the business.
Not because I want to cut everything.
But because every expense should have a purpose.
A growing business can become surprisingly expensive without anyone noticing.
On the team side, the lower volume has been useful for quality control.
There is more time to review conversations and look for patterns.
We're finding small inconsistencies that would have been much harder to notice during the busiest period.
The slower period is becoming a maintenance phase.
We're fixing things now that would become much more expensive to fix later.
New Focus / Tests
• Understand whether the current decline is temporary or structural
• Improve conversion quality from IG and TikTok
• Continue protecting repeat buyer retention
• Keep Reddit dependency below previous levels
• Review recurring operational expenses
• Improve quality control
• Refresh the experience for existing users
• Avoid making reactive changes based on one day's revenue
The numbers are obviously lower than they were a few weeks ago.
I'm not going to pretend that's ideal.
But I also don't think the correct response is panic.
The real test is what happens next.
If the current baseline stabilizes, we can build from it.
If it continues falling, we'll have to identify the actual cause.
Either way, reacting emotionally to the numbers won't help.
Growth taught me how to move fast.
The slowdown is teaching me when not to move at all.
And honestly, I think that might be the more valuable lesson.
- Aug 21, 2023
- 4,187
- 1,727
Exactly. I agree with you. The AI side is useful, but it's not the main bottleneck.
Finding the right model and building a consistent traffic source are much harder. And yes, tracking everything from the beginning is incredibly important.
It's very easy to waste weeks doing things that feel productive without knowing whether they're actually bringing results.
If I were starting again, I'd track traffic source → conversion → retention from day one. That makes it much easier to see what deserves more time and what should be cut.
Hspeleersh
Newbie
- Aug 11, 2026
- 21
- 11
Really inspiring journey! I’m just getting started myself, so I’d love to hear your thoughts on a few things.
If you had to give advice to someone who’s just starting out, what would it be?
Which platform would you recommend for generating traffic? Do you think it’s worth paying for ads in the beginning, or would you focus on organic traffic first?
What were some of your biggest mistakes along the way? And what do you wish you had known when you were starting out?
Finally, are you happy with how your journey has turned out so far?
Thanks for sharing — definitely inspiring to see!
If you had to give advice to someone who’s just starting out, what would it be?
Which platform would you recommend for generating traffic? Do you think it’s worth paying for ads in the beginning, or would you focus on organic traffic first?
What were some of your biggest mistakes along the way? And what do you wish you had known when you were starting out?
Finally, are you happy with how your journey has turned out so far?
Thanks for sharing — definitely inspiring to see!
Hspeleersh
Newbie
- Aug 11, 2026
- 21
- 11
Sorry for the duplicate post—I can't edit my previous message.
Even though I've read the entire thread, I still can't find answers to these questions:
- Per ACCOUNT, how many posts do you make per day:
- On Reddit, how many posts do you make per day ? (different subs?)
- Reels on Instagram (1–2, I saw, but I didn’t understand the Stories… I saw that you post a lot of them, but what do you post in your Stories?
Thanks again, and sorry for all thoses questions.
Even though I've read the entire thread, I still can't find answers to these questions:
- Per ACCOUNT, how many posts do you make per day:
- On Reddit, how many posts do you make per day ? (different subs?)
- Reels on Instagram (1–2, I saw, but I didn’t understand the Stories… I saw that you post a lot of them, but what do you post in your Stories?
Thanks again, and sorry for all thoses questions.
- Aug 21, 2023
- 4,187
- 1,727
Thanks man, appreciate it.
If I had to give one piece of advice to someone starting from zero, it would be:
Don't try to build the finished business on day one.
Start simple. One model, one main traffic source, basic tracking and a process you can actually understand. A lot of beginners waste time trying to set up a huge system before they even know what brings results.
For traffic, I'd focus on organic first. Pick one platform, learn how the audience behaves there and get some real data before spreading yourself everywhere. Paid ads can be useful later, but I wouldn't make them the foundation at the beginning if you haven't figured out conversion and retention yet.
My biggest mistakes were probably:
• Trying to scale too many things at once
• Changing strategies too quickly
• Paying too much attention to vanity metrics
• Treating every user the same
• Depending too heavily on one traffic source
• Creating unnecessary complexity as the business grew
What I wish I knew earlier is that consistency beats constant experimentation.
Testing is important, but constantly changing everything makes it almost impossible to know what actually works.
And yes, overall I'm happy with how the journey has turned out. There have obviously been mistakes, slowdowns and periods where things didn't go as planned, but that's honestly what made the journey useful.
The biggest difference between where I started and where I am now isn't just revenue. It's understanding the system better.
I'm still learning, though. I definitely don't feel like I've "finished" anything yet.
No worries at all. The numbers I post in the updates are total content across the operation, not per individual account, which is probably where the confusion comes from.
For Reddit, the number varies depending on the day and the accounts. We post across different relevant subreddits rather than repeatedly posting the same thing everywhere. I don't use one fixed “X posts per account per day” rule because account age, subreddit rules and how the account is performing all matter.
For Instagram, the Reels are usually the main discovery content. Stories serve a different purpose: keeping existing followers engaged and maintaining regular activity. They can include things like casual photos/videos, behind-the-scenes style content, reposted content, polls, questions and other normal day-to-day updates.
I wouldn't recommend copying the exact number of Stories or posts from my updates. The important part is understanding what each type of content is supposed to do rather than just increasing the quantity.
- Aug 21, 2023
- 4,187
- 1,727
Day 247 Update
Another slower day, but the operation itself felt productive.
Revenue is still gradually coming down, so I'm paying closer attention to whether we're seeing a temporary correction or whether the business is genuinely settling into a new range.
Either way, I'm trying not to react emotionally to it.
Revenue
• Total: $5,481
• Subscriptions: $1,328
• PPV: $3,258
• Tips: $895
Subscribers
• New subs: 381
• Rebill rate: ~94%
Traffic Sources
• Instagram: ~28%
• Reddit: ~41%
• TikTok: ~25%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 36
• IG Stories: 49
Operations
Chatter handled most conversations.
I spent most of today looking at the relationship between the lower traffic quality we're seeing and the amount of effort being spent across the different platforms.
Observations
Biggest takeaway today:
Diversification is working, but diversification alone doesn't solve the problem.
We've successfully reduced the dependency on Reddit quite significantly.
A few weeks ago, Reddit was responsible for more than 70% of the traffic.
Now it's closer to 40%.
That's a positive change from a risk perspective.
But there is also an obvious downside.
Replacing high-intent traffic with lower-intent traffic doesn't automatically improve the business.
Instagram and TikTok are bringing more visitors, but we're still working on improving what happens after those visitors arrive.
This is probably the main challenge right now.
Traffic volume is not the same as traffic quality.
Another thing I noticed:
The current slowdown is exposing weaknesses in the funnel that growth was hiding.
When large numbers of highly motivated users were coming in, almost everything converted reasonably well.
Now the incoming traffic is more mixed.
That means the differences between a good flow and a bad flow are becoming much more visible.
Some visitors move through naturally.
Others disappear almost immediately.
I'm trying to understand where that difference begins.
Is it the platform?
The content?
The expectation created by the content?
Or the experience after they arrive?
That's where most of my attention is going right now.
On the monetization side:
Repeat buyers are becoming increasingly important.
The lower acquisition numbers make this very obvious.
Users who have already purchased are still producing a significant percentage of the daily revenue.
That means retention is helping soften the slowdown.
But it also creates another challenge.
You can't rely on the same existing buyers forever.
Eventually, acquisition needs to become stronger again.
So the goal isn't to replace acquisition with retention.
It's to make both sides work together.
Another interesting observation:
Not every platform needs to generate the same type of user.
I'm starting to think about the channels less as competitors and more as different parts of the system.
One platform might be better for discovery.
Another might bring stronger intent.
Another might help build familiarity over time.
Trying to make every channel perform exactly like Reddit is probably the wrong approach.
Each channel needs its own role.
On the operational side, we're continuing to simplify.
The lower volume is giving us time to clean up things that would normally be ignored.
Old tracking sheets.
Duplicate processes.
Unnecessary follow-ups.
Tasks that exist because someone created them months ago and nobody questioned them afterward.
Growth creates clutter.
That's something I didn't really understand earlier.
You start with a simple process.
Then you solve one problem by adding a step.
Then another problem appears and you add another step.
Eventually you have a complicated system that nobody would intentionally design from scratch.
We're slowly cleaning that up now.
Another thing I'm watching closely:
Team behavior changes when revenue declines.
When the numbers are growing, everyone feels confident.
When revenue starts dropping, people naturally become more reactive.
They want to change things faster.
They question processes that worked perfectly a few weeks ago.
I think part of my job now is keeping the team focused on data rather than emotion.
One bad day doesn't mean a strategy stopped working.
New Focus / Tests
• Improve conversion quality from diversified traffic
• Understand where lower-intent users drop off
• Continue protecting repeat buyer revenue
• Give each traffic channel a clearer role
• Remove unnecessary operational clutter
• Keep the team focused on longer trends
• Avoid reacting too aggressively to the decline
The revenue is lower again today.
Obviously, I don't want that trend to continue forever.
But I'm also not interested in pretending that the solution is simply posting more or sending more messages.
More activity is not always the answer to lower revenue.
Sometimes the answer is better traffic.
Sometimes it's better conversion.
Sometimes it's better retention.
Sometimes the system simply needs time to stabilize.
Right now, I'm trying to figure out which one it is.
The previous growth phase was about expansion.
This phase is becoming much more about diagnosis.
And I think understanding why something isn't working is going to be just as important as understanding why it worked in the first place.
Another slower day, but the operation itself felt productive.
Revenue is still gradually coming down, so I'm paying closer attention to whether we're seeing a temporary correction or whether the business is genuinely settling into a new range.
Either way, I'm trying not to react emotionally to it.
Revenue
• Total: $5,481
• Subscriptions: $1,328
• PPV: $3,258
• Tips: $895
Subscribers
• New subs: 381
• Rebill rate: ~94%
Traffic Sources
• Instagram: ~28%
• Reddit: ~41%
• TikTok: ~25%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 36
• IG Stories: 49
Operations
Chatter handled most conversations.
I spent most of today looking at the relationship between the lower traffic quality we're seeing and the amount of effort being spent across the different platforms.
Observations
Biggest takeaway today:
Diversification is working, but diversification alone doesn't solve the problem.
We've successfully reduced the dependency on Reddit quite significantly.
A few weeks ago, Reddit was responsible for more than 70% of the traffic.
Now it's closer to 40%.
That's a positive change from a risk perspective.
But there is also an obvious downside.
Replacing high-intent traffic with lower-intent traffic doesn't automatically improve the business.
Instagram and TikTok are bringing more visitors, but we're still working on improving what happens after those visitors arrive.
This is probably the main challenge right now.
Traffic volume is not the same as traffic quality.
Another thing I noticed:
The current slowdown is exposing weaknesses in the funnel that growth was hiding.
When large numbers of highly motivated users were coming in, almost everything converted reasonably well.
Now the incoming traffic is more mixed.
That means the differences between a good flow and a bad flow are becoming much more visible.
Some visitors move through naturally.
Others disappear almost immediately.
I'm trying to understand where that difference begins.
Is it the platform?
The content?
The expectation created by the content?
Or the experience after they arrive?
That's where most of my attention is going right now.
On the monetization side:
Repeat buyers are becoming increasingly important.
The lower acquisition numbers make this very obvious.
Users who have already purchased are still producing a significant percentage of the daily revenue.
That means retention is helping soften the slowdown.
But it also creates another challenge.
You can't rely on the same existing buyers forever.
Eventually, acquisition needs to become stronger again.
So the goal isn't to replace acquisition with retention.
It's to make both sides work together.
Another interesting observation:
Not every platform needs to generate the same type of user.
I'm starting to think about the channels less as competitors and more as different parts of the system.
One platform might be better for discovery.
Another might bring stronger intent.
Another might help build familiarity over time.
Trying to make every channel perform exactly like Reddit is probably the wrong approach.
Each channel needs its own role.
On the operational side, we're continuing to simplify.
The lower volume is giving us time to clean up things that would normally be ignored.
Old tracking sheets.
Duplicate processes.
Unnecessary follow-ups.
Tasks that exist because someone created them months ago and nobody questioned them afterward.
Growth creates clutter.
That's something I didn't really understand earlier.
You start with a simple process.
Then you solve one problem by adding a step.
Then another problem appears and you add another step.
Eventually you have a complicated system that nobody would intentionally design from scratch.
We're slowly cleaning that up now.
Another thing I'm watching closely:
Team behavior changes when revenue declines.
When the numbers are growing, everyone feels confident.
When revenue starts dropping, people naturally become more reactive.
They want to change things faster.
They question processes that worked perfectly a few weeks ago.
I think part of my job now is keeping the team focused on data rather than emotion.
One bad day doesn't mean a strategy stopped working.
New Focus / Tests
• Improve conversion quality from diversified traffic
• Understand where lower-intent users drop off
• Continue protecting repeat buyer revenue
• Give each traffic channel a clearer role
• Remove unnecessary operational clutter
• Keep the team focused on longer trends
• Avoid reacting too aggressively to the decline
The revenue is lower again today.
Obviously, I don't want that trend to continue forever.
But I'm also not interested in pretending that the solution is simply posting more or sending more messages.
More activity is not always the answer to lower revenue.
Sometimes the answer is better traffic.
Sometimes it's better conversion.
Sometimes it's better retention.
Sometimes the system simply needs time to stabilize.
Right now, I'm trying to figure out which one it is.
The previous growth phase was about expansion.
This phase is becoming much more about diagnosis.
And I think understanding why something isn't working is going to be just as important as understanding why it worked in the first place.
- Aug 21, 2023
- 4,187
- 1,727
Day 248 Update
Another slower day, but today was probably one of the more useful days from an operational perspective.
Revenue is continuing to come down gradually, which obviously isn't ideal, but I'm starting to see the slowdown more clearly now.
It's no longer just random daily fluctuations.
There are actual changes happening in the traffic mix and buyer behavior, and those need to be understood before trying to force growth again.
Revenue
• Total: $5,327
• Subscriptions: $1,294
• PPV: $3,171
• Tips: $862
Subscribers
• New subs: 371
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~29%
• Reddit: ~39%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 3
• Reddit posts: 35
• IG Stories: 48
Operations
Chatter handled most conversations.
I spent most of today looking at where the decline is actually coming from instead of just looking at the final revenue number.
That's an important difference.
Revenue can fall for a lot of reasons, and trying to fix everything at once usually makes it impossible to know what the real problem was.
Observations
Biggest takeaway today:
A business can become healthier while the revenue is falling.
That sounds completely backwards, but I think it's true in our current situation.
Reddit is no longer carrying the entire operation.
Instagram and TikTok are contributing significantly more traffic.
The system is less dependent on one source than it was during the strongest growth period.
The problem is that the newer traffic sources aren't yet producing the same quality of buyers.
So we're becoming more diversified while temporarily becoming less efficient.
That's the trade-off.
And honestly, I think I'd rather deal with that problem than go back to having 70%+ of the business depend on one platform.
Another thing I noticed:
We're getting better at identifying which traffic actually has potential after the first click.
Earlier, we mostly looked at volume.
How many visitors?
How many profile visits?
How many subscribers?
Now I'm trying to look further down the chain.
Did they stay?
Did they engage?
Did they purchase?
Did they return?
The first conversion doesn't tell the whole story.
A traffic source can look amazing if you only measure the first step.
But if those users disappear immediately afterward, the traffic isn't nearly as valuable as it originally appeared.
On the monetization side:
The gap between new buyers and repeat buyers is becoming more obvious.
New traffic is currently weaker than before.
Repeat buyers are helping stabilize the revenue.
That tells me retention is doing its job, but acquisition needs improvement.
I don't want retention to become a replacement for acquisition.
Eventually, you need new people entering the system.
The ideal situation is simple:
New traffic brings good buyers in.
The experience gives them a reason to stay.
Retention gives them a reason to return.
Right now, the middle and final parts are performing better than the first part.
So acquisition is the main area that needs work.
Another interesting observation:
The team is making fewer mistakes despite handling a complex operation.
I think that's partly because the current slowdown has reduced the feeling that everything needs to happen immediately.
During the peak, there was constant pressure.
More conversations.
More content.
More traffic.
More decisions.
Now we're moving slightly slower and the quality control is improving.
Speed is useful until speed starts creating mistakes.
That's something I'm trying to remember before pushing the team harder again.
I'm also reviewing the current content strategy.
Not necessarily making more content.
Trying to understand which content attracts the right type of person.
A video with fewer views can sometimes be much more valuable than a viral video.
That's becoming especially obvious on TikTok.
Some high-view posts create lots of activity but weak downstream results.
Other posts don't look impressive at all from the outside but produce noticeably better visitors.
That's why we're starting to judge content less by views and more by what happens afterward.
Another thing I'm thinking about:
The next growth phase probably won't come from doing more of everything.
The old strategy would be simple:
Post more.
Get more traffic.
Start more conversations.
Push harder.
I don't think that's the answer anymore.
The operation is already large enough that adding more volume without improving efficiency could just create more problems.
The next improvement probably needs to come from better quality, not more quantity.
Better traffic.
Better content.
Better filtering.
Better conversion.
Better retention.
That sounds less exciting than simply doubling the number of posts, but it's probably more sustainable.
New Focus / Tests
• Improve acquisition quality across IG and TikTok
• Track traffic beyond the first conversion
• Identify content that produces stronger buyers
• Continue protecting repeat buyer retention
• Keep Reddit dependency at a manageable level
• Improve filtering of low-quality traffic
• Maintain better quality control inside operations
• Avoid increasing workload without a clear reason
The numbers are continuing to move down, and I'm obviously paying attention to that.
But I'm also noticing something important.
The business hasn't become chaotic.
The team is functioning.
Retention is still strong.
Multiple traffic sources are contributing.
The operation is still profitable.
That's very different from an actual collapse.
Right now, it feels more like the business is being forced to find its real shape after a period of unusually fast growth.
The peak gave us momentum.
The slowdown is forcing us to build discipline.
And I think discipline is probably what determines whether the next growth phase is bigger and healthier than the last one.
I'm not trying to get back to $8k days tomorrow.
I'm trying to understand exactly what needs to happen before those days can become sustainable.
Another slower day, but today was probably one of the more useful days from an operational perspective.
Revenue is continuing to come down gradually, which obviously isn't ideal, but I'm starting to see the slowdown more clearly now.
It's no longer just random daily fluctuations.
There are actual changes happening in the traffic mix and buyer behavior, and those need to be understood before trying to force growth again.
Revenue
• Total: $5,327
• Subscriptions: $1,294
• PPV: $3,171
• Tips: $862
Subscribers
• New subs: 371
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~29%
• Reddit: ~39%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 3
• Reddit posts: 35
• IG Stories: 48
Operations
Chatter handled most conversations.
I spent most of today looking at where the decline is actually coming from instead of just looking at the final revenue number.
That's an important difference.
Revenue can fall for a lot of reasons, and trying to fix everything at once usually makes it impossible to know what the real problem was.
Observations
Biggest takeaway today:
A business can become healthier while the revenue is falling.
That sounds completely backwards, but I think it's true in our current situation.
Reddit is no longer carrying the entire operation.
Instagram and TikTok are contributing significantly more traffic.
The system is less dependent on one source than it was during the strongest growth period.
The problem is that the newer traffic sources aren't yet producing the same quality of buyers.
So we're becoming more diversified while temporarily becoming less efficient.
That's the trade-off.
And honestly, I think I'd rather deal with that problem than go back to having 70%+ of the business depend on one platform.
Another thing I noticed:
We're getting better at identifying which traffic actually has potential after the first click.
Earlier, we mostly looked at volume.
How many visitors?
How many profile visits?
How many subscribers?
Now I'm trying to look further down the chain.
Did they stay?
Did they engage?
Did they purchase?
Did they return?
The first conversion doesn't tell the whole story.
A traffic source can look amazing if you only measure the first step.
But if those users disappear immediately afterward, the traffic isn't nearly as valuable as it originally appeared.
On the monetization side:
The gap between new buyers and repeat buyers is becoming more obvious.
New traffic is currently weaker than before.
Repeat buyers are helping stabilize the revenue.
That tells me retention is doing its job, but acquisition needs improvement.
I don't want retention to become a replacement for acquisition.
Eventually, you need new people entering the system.
The ideal situation is simple:
New traffic brings good buyers in.
The experience gives them a reason to stay.
Retention gives them a reason to return.
Right now, the middle and final parts are performing better than the first part.
So acquisition is the main area that needs work.
Another interesting observation:
The team is making fewer mistakes despite handling a complex operation.
I think that's partly because the current slowdown has reduced the feeling that everything needs to happen immediately.
During the peak, there was constant pressure.
More conversations.
More content.
More traffic.
More decisions.
Now we're moving slightly slower and the quality control is improving.
Speed is useful until speed starts creating mistakes.
That's something I'm trying to remember before pushing the team harder again.
I'm also reviewing the current content strategy.
Not necessarily making more content.
Trying to understand which content attracts the right type of person.
A video with fewer views can sometimes be much more valuable than a viral video.
That's becoming especially obvious on TikTok.
Some high-view posts create lots of activity but weak downstream results.
Other posts don't look impressive at all from the outside but produce noticeably better visitors.
That's why we're starting to judge content less by views and more by what happens afterward.
Another thing I'm thinking about:
The next growth phase probably won't come from doing more of everything.
The old strategy would be simple:
Post more.
Get more traffic.
Start more conversations.
Push harder.
I don't think that's the answer anymore.
The operation is already large enough that adding more volume without improving efficiency could just create more problems.
The next improvement probably needs to come from better quality, not more quantity.
Better traffic.
Better content.
Better filtering.
Better conversion.
Better retention.
That sounds less exciting than simply doubling the number of posts, but it's probably more sustainable.
New Focus / Tests
• Improve acquisition quality across IG and TikTok
• Track traffic beyond the first conversion
• Identify content that produces stronger buyers
• Continue protecting repeat buyer retention
• Keep Reddit dependency at a manageable level
• Improve filtering of low-quality traffic
• Maintain better quality control inside operations
• Avoid increasing workload without a clear reason
The numbers are continuing to move down, and I'm obviously paying attention to that.
But I'm also noticing something important.
The business hasn't become chaotic.
The team is functioning.
Retention is still strong.
Multiple traffic sources are contributing.
The operation is still profitable.
That's very different from an actual collapse.
Right now, it feels more like the business is being forced to find its real shape after a period of unusually fast growth.
The peak gave us momentum.
The slowdown is forcing us to build discipline.
And I think discipline is probably what determines whether the next growth phase is bigger and healthier than the last one.
I'm not trying to get back to $8k days tomorrow.
I'm trying to understand exactly what needs to happen before those days can become sustainable.
- Aug 21, 2023
- 4,187
- 1,727
Day 249 Update
Another slower day.
At this point, the decline is difficult to ignore, but I'm also starting to get a clearer picture of what is actually happening.
The good news is that the operation itself still feels stable.
The bad news is that the newer traffic sources are not replacing the quality of the traffic we were getting during the peak.
Revenue
• Total: $5,184
• Subscriptions: $1,267
• PPV: $3,081
• Tips: $836
Subscribers
• New subs: 362
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~30%
• Reddit: ~38%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 34
• IG Stories: 47
Operations
Chatter handled most conversations.
I spent most of today comparing the current period with the earlier growth phase and trying to identify what changed besides the obvious revenue number.
The biggest difference is not simply that we're getting less traffic.
We're getting a different mix of traffic.
Observations
Biggest takeaway today:
Not all growth is interchangeable.
This is probably the clearest lesson from the last few weeks.
During the strongest period, Reddit was producing a huge percentage of the traffic, but that traffic also had very strong intent.
Now Instagram and TikTok are contributing more.
That's good for diversification.
But a visitor from one platform is not automatically worth the same as a visitor from another.
100 visitors can look identical in analytics while producing completely different results.
That's something we're paying much more attention to now.
Another thing I noticed:
We've been measuring diversification too positively.
Seeing Reddit go from 70%+ down below 40% looked like a major win.
From a risk perspective, it is.
But I think I was too focused on the percentage.
The more important question is:
What did we replace that traffic with?
If Reddit goes from 70% to 38%, that's great.
But if the replacement traffic converts poorly, the overall business can still become weaker.
Diversification only works when the new channels create real value.
That sounds obvious, but it's easy to forget when you're looking at traffic charts.
On the monetization side:
Repeat buyers are carrying a larger percentage of the revenue again today.
That's helping keep the decline from becoming much worse.
The current audience is still valuable.
The problem is bringing enough new high-quality buyers into the system.
We're seeing weaker first-purchase behavior from some of the newer traffic.
That makes acquisition the main problem right now.
Retention isn't broken.
The top of the funnel needs work.
Another interesting observation:
The team is becoming more selective with attention.
During the high-growth period, there were enough good opportunities that efficiency wasn't always necessary.
Now we're being much more careful.
Which conversations are moving?
Which users have actual intent?
Which people are simply consuming time?
That filtering is becoming increasingly important.
More attention doesn't always create more revenue.
Sometimes better allocation of attention does.
I'm also seeing a change in how we think about content.
Previously, a successful piece of content was usually judged by reach.
Now we're asking much more difficult questions.
Did it attract the right audience?
Did those visitors actually engage?
Did they subscribe?
Did they stay?
Views are becoming one of the least interesting metrics in the system.
They're useful, but without downstream results, they don't mean very much.
TikTok is probably the clearest example.
We can get strong reach and still see relatively weak monetization.
Instagram is slower but some content appears to create more useful long-term familiarity.
Reddit still has the strongest intent.
Each platform is teaching us something different.
Another thing I'm trying to avoid:
Making the team work harder just because revenue is falling.
That's the natural reaction.
Post more.
Message more.
Follow up more.
Work longer.
But if the underlying problem is traffic quality, increasing operational effort might not solve anything.
It could just create more fatigue.
Working harder is not automatically the same as fixing the problem.
So for now, we're keeping the operation relatively stable while focusing more heavily on identifying what has changed.
New Focus / Tests
• Improve the quality of new traffic
• Compare buyer value by traffic source
• Identify where new users are dropping off
• Protect the current repeat buyer base
• Improve first-purchase conversion
• Keep Reddit as a strong channel without rebuilding dependency
• Evaluate content based on downstream results
• Avoid increasing workload without evidence that it helps
The revenue is lower again today.
I'm not happy about that, obviously.
But I also think the current period is becoming more interesting than the previous growth phase.
Growth tells you what happens when everything works.
A slowdown tells you what happens when the assumptions stop working.
Right now, some of our assumptions are clearly being challenged.
I thought reducing Reddit dependency would automatically make the business stronger.
It reduced risk, but it also exposed how valuable Reddit's traffic quality actually was.
That doesn't mean the diversification was a mistake.
It means the other channels need to become better.
The next step isn't going back.
It's figuring out how to make the new traffic sources worth keeping.
For now, I'm treating this as a correction and a learning period.
The numbers might continue falling for a while.
I don't know yet.
But I would rather understand the problem properly than panic and destroy the systems that are still working.
Right now, the goal isn't growth.
The goal is to stop losing quality while we figure out where the quality went.
Another slower day.
At this point, the decline is difficult to ignore, but I'm also starting to get a clearer picture of what is actually happening.
The good news is that the operation itself still feels stable.
The bad news is that the newer traffic sources are not replacing the quality of the traffic we were getting during the peak.
Revenue
• Total: $5,184
• Subscriptions: $1,267
• PPV: $3,081
• Tips: $836
Subscribers
• New subs: 362
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~30%
• Reddit: ~38%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 34
• IG Stories: 47
Operations
Chatter handled most conversations.
I spent most of today comparing the current period with the earlier growth phase and trying to identify what changed besides the obvious revenue number.
The biggest difference is not simply that we're getting less traffic.
We're getting a different mix of traffic.
Observations
Biggest takeaway today:
Not all growth is interchangeable.
This is probably the clearest lesson from the last few weeks.
During the strongest period, Reddit was producing a huge percentage of the traffic, but that traffic also had very strong intent.
Now Instagram and TikTok are contributing more.
That's good for diversification.
But a visitor from one platform is not automatically worth the same as a visitor from another.
100 visitors can look identical in analytics while producing completely different results.
That's something we're paying much more attention to now.
Another thing I noticed:
We've been measuring diversification too positively.
Seeing Reddit go from 70%+ down below 40% looked like a major win.
From a risk perspective, it is.
But I think I was too focused on the percentage.
The more important question is:
What did we replace that traffic with?
If Reddit goes from 70% to 38%, that's great.
But if the replacement traffic converts poorly, the overall business can still become weaker.
Diversification only works when the new channels create real value.
That sounds obvious, but it's easy to forget when you're looking at traffic charts.
On the monetization side:
Repeat buyers are carrying a larger percentage of the revenue again today.
That's helping keep the decline from becoming much worse.
The current audience is still valuable.
The problem is bringing enough new high-quality buyers into the system.
We're seeing weaker first-purchase behavior from some of the newer traffic.
That makes acquisition the main problem right now.
Retention isn't broken.
The top of the funnel needs work.
Another interesting observation:
The team is becoming more selective with attention.
During the high-growth period, there were enough good opportunities that efficiency wasn't always necessary.
Now we're being much more careful.
Which conversations are moving?
Which users have actual intent?
Which people are simply consuming time?
That filtering is becoming increasingly important.
More attention doesn't always create more revenue.
Sometimes better allocation of attention does.
I'm also seeing a change in how we think about content.
Previously, a successful piece of content was usually judged by reach.
Now we're asking much more difficult questions.
Did it attract the right audience?
Did those visitors actually engage?
Did they subscribe?
Did they stay?
Views are becoming one of the least interesting metrics in the system.
They're useful, but without downstream results, they don't mean very much.
TikTok is probably the clearest example.
We can get strong reach and still see relatively weak monetization.
Instagram is slower but some content appears to create more useful long-term familiarity.
Reddit still has the strongest intent.
Each platform is teaching us something different.
Another thing I'm trying to avoid:
Making the team work harder just because revenue is falling.
That's the natural reaction.
Post more.
Message more.
Follow up more.
Work longer.
But if the underlying problem is traffic quality, increasing operational effort might not solve anything.
It could just create more fatigue.
Working harder is not automatically the same as fixing the problem.
So for now, we're keeping the operation relatively stable while focusing more heavily on identifying what has changed.
New Focus / Tests
• Improve the quality of new traffic
• Compare buyer value by traffic source
• Identify where new users are dropping off
• Protect the current repeat buyer base
• Improve first-purchase conversion
• Keep Reddit as a strong channel without rebuilding dependency
• Evaluate content based on downstream results
• Avoid increasing workload without evidence that it helps
The revenue is lower again today.
I'm not happy about that, obviously.
But I also think the current period is becoming more interesting than the previous growth phase.
Growth tells you what happens when everything works.
A slowdown tells you what happens when the assumptions stop working.
Right now, some of our assumptions are clearly being challenged.
I thought reducing Reddit dependency would automatically make the business stronger.
It reduced risk, but it also exposed how valuable Reddit's traffic quality actually was.
That doesn't mean the diversification was a mistake.
It means the other channels need to become better.
The next step isn't going back.
It's figuring out how to make the new traffic sources worth keeping.
For now, I'm treating this as a correction and a learning period.
The numbers might continue falling for a while.
I don't know yet.
But I would rather understand the problem properly than panic and destroy the systems that are still working.
Right now, the goal isn't growth.
The goal is to stop losing quality while we figure out where the quality went.
- Aug 21, 2023
- 4,187
- 1,727
Day 250 Update
Day 250.
Honestly, reaching this point feels strange. When I started this journey, I was mostly focused on getting the first traffic and proving that the basic system could work. Now, 250 days later, the problems are completely different.
The business is bigger, the team is bigger, the systems are more complicated — and the current challenge is figuring out how to stabilize things after a period of unusually fast growth.
Revenue
• Total: $5,036
• Subscriptions: $1,241
• PPV: $2,987
• Tips: $808
Subscribers
• New subs: 351
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~31%
• Reddit: ~37%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 33
• IG Stories: 46
Operations
Chatter handled most conversations.
I spent most of today doing a broader review of the business rather than focusing on one specific metric.
Day 250 felt like a good point to step back and compare where the operation is now with where it started.
Observations
Biggest takeaway today:
The problems change faster than you expect.
At the beginning, the biggest problem was simple:
How do I get traffic?
Then it became:
How do I convert that traffic?
Then:
How do I handle more users?
Then:
How do I build systems?
Now the question is different again:
How do I keep the business healthy when growth slows down?
That's probably the biggest difference between the beginning and now.
Earlier, every problem could be solved by doing more.
More outreach.
More content.
More posts.
More conversations.
At this stage, doing more can sometimes make the problem worse.
Scale changes the type of decisions you need to make.
Another thing I've been thinking about today:
The recent decline has been uncomfortable, but useful.
Going from the $8k+ days down toward $5k obviously doesn't feel great.
I'm not going to pretend otherwise.
But the decline exposed things that were hidden during the strongest period.
It showed how dependent we were on high-intent traffic.
It showed that diversification is more difficult than simply adding new platforms.
It showed that some processes only looked efficient because revenue was growing fast.
Growth can make almost everything look smarter than it actually is.
The slowdown removes that illusion.
On the traffic side:
Reddit is still the strongest source of buyer intent.
Even at around 37% of total traffic, it continues to produce a disproportionate amount of the valuable users.
Instagram is improving.
TikTok is producing reach.
But neither has reached the same level of monetization efficiency yet.
That is the main gap we're working on.
The goal isn't just to have more traffic sources.
The goal is to have more sources that bring good buyers.
That's a much harder problem.
On the monetization side:
The existing customer base is doing a lot of work right now.
Repeat buyers and retained subscribers are helping stabilize revenue while new acquisition becomes weaker.
That reinforces something I've mentioned several times recently:
Retention becomes much more important when acquisition stops being easy.
The first purchase is still important.
But the second and third purchases are where the long-term value becomes much clearer.
Another interesting observation:
We're getting better at saying no to unnecessary work.
This has probably been one of the best changes from the slowdown.
Not every user needs another follow-up.
Not every content format needs to be tested.
Not every small decline needs a new strategy.
Not every process needs another layer.
Sometimes the best optimization is removing something.
I'm trying to keep that mentality going forward.
Another lesson from 250 days:
Revenue is probably the most emotionally dangerous metric to watch every day.
When it's going up, you feel smarter than you are.
When it's going down, you suddenly question everything.
Neither reaction is particularly useful.
The business doesn't fundamentally change because one day is $5,000 instead of $6,000.
Trends matter.
Systems matter.
Customer behavior matters.
One number at the end of the day doesn't explain the whole business.
On the team side, things are much more structured than they were earlier in the journey.
There are still mistakes.
There are still inconsistencies.
But the operation doesn't completely depend on me being involved in every conversation anymore.
That's probably one of the things I'm happiest about.
The business becoming less dependent on me personally is more valuable than simply increasing revenue.
New Focus / Tests
• Stabilize the current revenue range
• Improve the quality of IG and TikTok traffic
• Continue protecting repeat buyer revenue
• Improve first-purchase conversion
• Keep operations efficient during the slowdown
• Remove unnecessary tasks and processes
• Maintain traffic diversification without sacrificing buyer quality
• Focus on long-term trends instead of daily emotions
250 days ago, I was thinking mostly about how to get started.
Now I'm thinking about durability.
That's probably the biggest change.
The first part of the journey was about proving that the business could grow.
The current part is about proving that it can survive when growth stops being automatic.
I don't know exactly where the revenue will settle.
Maybe the current decline stabilizes.
Maybe it continues for a while.
Maybe we find a new growth angle.
That's the honest answer.
But after 250 days, I'm much less interested in pretending that the graph only goes in one direction.
Businesses don't grow in straight lines.
The important thing is whether you understand what is happening when the line changes direction.
And right now, that's what I'm trying to do.
Day 250 doesn't feel like a finish line.
It feels more like the end of the first version of the business.
Now it's time to figure out what version two looks like.
Day 250.
Honestly, reaching this point feels strange. When I started this journey, I was mostly focused on getting the first traffic and proving that the basic system could work. Now, 250 days later, the problems are completely different.
The business is bigger, the team is bigger, the systems are more complicated — and the current challenge is figuring out how to stabilize things after a period of unusually fast growth.
Revenue
• Total: $5,036
• Subscriptions: $1,241
• PPV: $2,987
• Tips: $808
Subscribers
• New subs: 351
• Rebill rate: ~93%
Traffic Sources
• Instagram: ~31%
• Reddit: ~37%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 33
• IG Stories: 46
Operations
Chatter handled most conversations.
I spent most of today doing a broader review of the business rather than focusing on one specific metric.
Day 250 felt like a good point to step back and compare where the operation is now with where it started.
Observations
Biggest takeaway today:
The problems change faster than you expect.
At the beginning, the biggest problem was simple:
How do I get traffic?
Then it became:
How do I convert that traffic?
Then:
How do I handle more users?
Then:
How do I build systems?
Now the question is different again:
How do I keep the business healthy when growth slows down?
That's probably the biggest difference between the beginning and now.
Earlier, every problem could be solved by doing more.
More outreach.
More content.
More posts.
More conversations.
At this stage, doing more can sometimes make the problem worse.
Scale changes the type of decisions you need to make.
Another thing I've been thinking about today:
The recent decline has been uncomfortable, but useful.
Going from the $8k+ days down toward $5k obviously doesn't feel great.
I'm not going to pretend otherwise.
But the decline exposed things that were hidden during the strongest period.
It showed how dependent we were on high-intent traffic.
It showed that diversification is more difficult than simply adding new platforms.
It showed that some processes only looked efficient because revenue was growing fast.
Growth can make almost everything look smarter than it actually is.
The slowdown removes that illusion.
On the traffic side:
Reddit is still the strongest source of buyer intent.
Even at around 37% of total traffic, it continues to produce a disproportionate amount of the valuable users.
Instagram is improving.
TikTok is producing reach.
But neither has reached the same level of monetization efficiency yet.
That is the main gap we're working on.
The goal isn't just to have more traffic sources.
The goal is to have more sources that bring good buyers.
That's a much harder problem.
On the monetization side:
The existing customer base is doing a lot of work right now.
Repeat buyers and retained subscribers are helping stabilize revenue while new acquisition becomes weaker.
That reinforces something I've mentioned several times recently:
Retention becomes much more important when acquisition stops being easy.
The first purchase is still important.
But the second and third purchases are where the long-term value becomes much clearer.
Another interesting observation:
We're getting better at saying no to unnecessary work.
This has probably been one of the best changes from the slowdown.
Not every user needs another follow-up.
Not every content format needs to be tested.
Not every small decline needs a new strategy.
Not every process needs another layer.
Sometimes the best optimization is removing something.
I'm trying to keep that mentality going forward.
Another lesson from 250 days:
Revenue is probably the most emotionally dangerous metric to watch every day.
When it's going up, you feel smarter than you are.
When it's going down, you suddenly question everything.
Neither reaction is particularly useful.
The business doesn't fundamentally change because one day is $5,000 instead of $6,000.
Trends matter.
Systems matter.
Customer behavior matters.
One number at the end of the day doesn't explain the whole business.
On the team side, things are much more structured than they were earlier in the journey.
There are still mistakes.
There are still inconsistencies.
But the operation doesn't completely depend on me being involved in every conversation anymore.
That's probably one of the things I'm happiest about.
The business becoming less dependent on me personally is more valuable than simply increasing revenue.
New Focus / Tests
• Stabilize the current revenue range
• Improve the quality of IG and TikTok traffic
• Continue protecting repeat buyer revenue
• Improve first-purchase conversion
• Keep operations efficient during the slowdown
• Remove unnecessary tasks and processes
• Maintain traffic diversification without sacrificing buyer quality
• Focus on long-term trends instead of daily emotions
250 days ago, I was thinking mostly about how to get started.
Now I'm thinking about durability.
That's probably the biggest change.
The first part of the journey was about proving that the business could grow.
The current part is about proving that it can survive when growth stops being automatic.
I don't know exactly where the revenue will settle.
Maybe the current decline stabilizes.
Maybe it continues for a while.
Maybe we find a new growth angle.
That's the honest answer.
But after 250 days, I'm much less interested in pretending that the graph only goes in one direction.
Businesses don't grow in straight lines.
The important thing is whether you understand what is happening when the line changes direction.
And right now, that's what I'm trying to do.
Day 250 doesn't feel like a finish line.
It feels more like the end of the first version of the business.
Now it's time to figure out what version two looks like.
doublebankai69
Registered Member
- Oct 8, 2024
- 66
- 35
just read the 1st page and jumped to 39th page. you made this progress in a year?!! I can't believe it.
- Aug 21, 2023
- 4,187
- 1,727
Yeah, it’s been a pretty crazy ride . The first part was definitely much slower than the later stages. A lot of the progress came from simply figuring out what actually works, cutting the stuff that didn't, and gradually building systems around it.
And honestly, the thread probably makes the progress look more linear than it really was. There were plenty of setbacks and periods where I thought the whole thing was going nowhere.
The current slowdown is actually a good reminder of that too. It’s not just constant growth, there are definitely ups and downs along the way.
- Aug 21, 2023
- 4,187
- 1,727
Day 251 Update
Another slower day.
The decline hasn't suddenly stopped, but today felt a little more controlled. I'm starting to see the current range as something we need to understand rather than something we need to fight every single day.
Revenue
• Total: $4,918
• Subscriptions: $1,219
• PPV: $2,921
• Tips: $778
Subscribers
• New subs: 342
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~32%
• Reddit: ~36%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations.
I spent most of today reviewing the current numbers without making any major changes. That sounds simple, but it's actually been difficult not to react after several weeks of declining revenue.
The temptation is always to change everything at once.
More content.
Different offers.
More follow-ups.
New traffic sources.
More tests.
But when too many things change at the same time, you lose the ability to understand cause and effect.
Observations
Biggest takeaway today:
Stability starts with knowing what not to change.
During the growth phase, constant experimentation felt productive because the business was moving quickly and there was always another opportunity to test.
Right now, the priority is different.
Some parts of the business are still working:
• Retention is still relatively strong
• Repeat buyers are still active
• The team is operating smoothly
• Multiple traffic sources are contributing
So changing those things just because revenue is lower would be a mistake.
The challenge is isolating the weaker parts without damaging the parts that are still performing.
Another thing I noticed:
The acquisition problem is becoming clearer.
We're getting traffic from more places than before, but the average value of that traffic is lower.
That doesn't mean Instagram or TikTok are bad channels.
It means we haven't yet found the same combination of content, audience and intent that made Reddit so effective.
More diversified traffic has reduced risk, but it hasn't replaced lost buyer quality yet.
That's probably the most accurate description of the last few weeks.
On the monetization side:
Repeat buyers are now carrying an even larger share of revenue.
That's useful in the short term, but it also tells me we need to improve acquisition before relying too heavily on the existing audience.
You can only go back to the same people so many times.
Retention can support growth, but it can't permanently replace new demand.
Another interesting observation today:
The current audience is becoming easier to understand.
When growth was extremely fast, new users were entering constantly and the whole operation felt like it was moving at high speed.
Now we're seeing more patterns in the existing users.
Who comes back naturally.
Who responds to specific types of content.
Who purchases repeatedly.
Who disappears after the first interaction.
That information is helping us improve segmentation.
The slower period is giving us better data, even if the headline number looks worse.
I'm also reviewing how we evaluate the chatter team's performance.
Earlier, it was easy to look at total conversations or total revenue.
But those numbers don't always explain individual performance.
Someone can handle a large number of low-value conversations.
Someone else can handle fewer conversations but create better results.
Activity and output are not the same thing.
We're trying to build a clearer picture around quality rather than just volume.
Another thing I'm trying to avoid is morale dropping because the revenue is down.
The team remembers the $8k days.
So do I.
But comparing every current day with the highest point is not useful.
A peak is not automatically a baseline.
That's probably one of the biggest mindset corrections I've had to make recently.
The business didn't suddenly become bad because today is below $5k.
The question is whether this level can be stabilized, improved and made more efficient.
That's what matters now.
New Focus / Tests
• Improve new traffic quality
• Study the best-performing acquisition content
• Continue protecting repeat buyer retention
• Improve segmentation of existing users
• Measure chatter performance by quality, not activity
• Avoid unnecessary changes to working systems
• Keep Reddit diversified without losing high-intent traffic
• Focus on stabilizing the current range before pushing growth again
The last few weeks have probably been the least exciting period to write about.
No new records.
No huge breakthrough.
Just a gradual correction and a lot of analysis.
But I think this is also where the journey becomes more realistic.
Anyone can look smart when revenue is going up every day.
The more difficult part is staying rational when it isn't.
Right now, I'm trying to do exactly that.
Not panic.
Not force growth.
Not pretend everything is perfect.
Just understand the current business and improve it piece by piece.
The goal now is simple: turn the current floor into something stable before trying to build another ceiling.
Another slower day.
The decline hasn't suddenly stopped, but today felt a little more controlled. I'm starting to see the current range as something we need to understand rather than something we need to fight every single day.
Revenue
• Total: $4,918
• Subscriptions: $1,219
• PPV: $2,921
• Tips: $778
Subscribers
• New subs: 342
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~32%
• Reddit: ~36%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations.
I spent most of today reviewing the current numbers without making any major changes. That sounds simple, but it's actually been difficult not to react after several weeks of declining revenue.
The temptation is always to change everything at once.
More content.
Different offers.
More follow-ups.
New traffic sources.
More tests.
But when too many things change at the same time, you lose the ability to understand cause and effect.
Observations
Biggest takeaway today:
Stability starts with knowing what not to change.
During the growth phase, constant experimentation felt productive because the business was moving quickly and there was always another opportunity to test.
Right now, the priority is different.
Some parts of the business are still working:
• Retention is still relatively strong
• Repeat buyers are still active
• The team is operating smoothly
• Multiple traffic sources are contributing
So changing those things just because revenue is lower would be a mistake.
The challenge is isolating the weaker parts without damaging the parts that are still performing.
Another thing I noticed:
The acquisition problem is becoming clearer.
We're getting traffic from more places than before, but the average value of that traffic is lower.
That doesn't mean Instagram or TikTok are bad channels.
It means we haven't yet found the same combination of content, audience and intent that made Reddit so effective.
More diversified traffic has reduced risk, but it hasn't replaced lost buyer quality yet.
That's probably the most accurate description of the last few weeks.
On the monetization side:
Repeat buyers are now carrying an even larger share of revenue.
That's useful in the short term, but it also tells me we need to improve acquisition before relying too heavily on the existing audience.
You can only go back to the same people so many times.
Retention can support growth, but it can't permanently replace new demand.
Another interesting observation today:
The current audience is becoming easier to understand.
When growth was extremely fast, new users were entering constantly and the whole operation felt like it was moving at high speed.
Now we're seeing more patterns in the existing users.
Who comes back naturally.
Who responds to specific types of content.
Who purchases repeatedly.
Who disappears after the first interaction.
That information is helping us improve segmentation.
The slower period is giving us better data, even if the headline number looks worse.
I'm also reviewing how we evaluate the chatter team's performance.
Earlier, it was easy to look at total conversations or total revenue.
But those numbers don't always explain individual performance.
Someone can handle a large number of low-value conversations.
Someone else can handle fewer conversations but create better results.
Activity and output are not the same thing.
We're trying to build a clearer picture around quality rather than just volume.
Another thing I'm trying to avoid is morale dropping because the revenue is down.
The team remembers the $8k days.
So do I.
But comparing every current day with the highest point is not useful.
A peak is not automatically a baseline.
That's probably one of the biggest mindset corrections I've had to make recently.
The business didn't suddenly become bad because today is below $5k.
The question is whether this level can be stabilized, improved and made more efficient.
That's what matters now.
New Focus / Tests
• Improve new traffic quality
• Study the best-performing acquisition content
• Continue protecting repeat buyer retention
• Improve segmentation of existing users
• Measure chatter performance by quality, not activity
• Avoid unnecessary changes to working systems
• Keep Reddit diversified without losing high-intent traffic
• Focus on stabilizing the current range before pushing growth again
The last few weeks have probably been the least exciting period to write about.
No new records.
No huge breakthrough.
Just a gradual correction and a lot of analysis.
But I think this is also where the journey becomes more realistic.
Anyone can look smart when revenue is going up every day.
The more difficult part is staying rational when it isn't.
Right now, I'm trying to do exactly that.
Not panic.
Not force growth.
Not pretend everything is perfect.
Just understand the current business and improve it piece by piece.
The goal now is simple: turn the current floor into something stable before trying to build another ceiling.
Singularity1
Newbie
- Sep 2, 2026
- 24
- 12
Very interesting journey. You said that you use both AI and a human for chatter. Why not go full AI for chatting? Are they not on that level yet?
And I read that you use ChatGPT. But ChatGPT does not allow explicit sexting. How do you get around this? Or why not use Grok? Grok allows it.
And I read that you use ChatGPT. But ChatGPT does not allow explicit sexting. How do you get around this? Or why not use Grok? Grok allows it.
- Aug 21, 2023
- 4,187
- 1,727
Yeah, I’ve thought about going fully AI with it, but honestly I don’t think we’re there yet.
I use ChatGPT mostly for things like organizing conversations, getting ideas, rewriting stuff, etc. I’m not using it to generate the explicit parts. The human still handles the actual conversations because they understand the context and personality much better, and AI chats can start feeling pretty obvious after a while.
As for Grok, yeah, I’ve tried it. The fact that it allows more explicit content is interesting, but that alone isn’t enough for me to rebuild the whole system around it. For me it’s more about how natural the conversation feels and whether the user actually feels like they’re talking to someone real.
- Aug 21, 2023
- 4,187
- 1,727
Day 252 Update
Another fairly quiet day. Revenue dipped a little again, but honestly I’m less bothered by the number now than I was a couple of weeks ago.
The main goal at this point is figuring out what the new normal actually looks like.
Revenue
• Total: $4,781
• Subscriptions: $1,194
• PPV: $2,842
• Tips: $745
Subscribers
• New subs: 329
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~33%
• Reddit: ~35%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 31
• IG Stories: 44
Operations
Chatter handled most conversations again. I spent more time looking at the numbers and comparing user behavior between the different traffic sources.
Observations
Biggest takeaway today:
Not every drop needs a reaction.
Earlier in the journey, whenever revenue dropped, my first instinct was to change something.
New content.
New offers.
More outreach.
More traffic.
Sometimes that helped, but sometimes I was just making things harder to measure.
Right now I'm trying to let things breathe a little.
If something drops for one or two days, I don't automatically assume the whole system is broken.
The bigger signal is what keeps happening repeatedly.
Another thing I noticed:
TikTok is bringing more volume, but Reddit still brings better buyers.
This has been pretty consistent lately.
TikTok is useful because it gives us another source of attention and keeps us from depending too heavily on one platform.
But the quality difference is still noticeable.
Some TikTok users need much more warming before they become buyers.
Reddit users tend to arrive with a clearer reason for being there.
So I don't want to abandon TikTok just because the conversion rate isn't as good.
Different traffic sources don't need to perform the same job.
That's something I probably understood too late.
On the monetization side:
The gap between the first purchase and repeat purchase is still one of the most important numbers I'm watching.
Getting someone to buy once is obviously important, but the second purchase tells us much more about the quality of the overall experience.
If someone buys once and disappears, we probably haven't created enough reason to come back.
If they purchase again naturally, that's a much healthier signal.
I'm also noticing that some users don't respond well to being pushed through a fixed sequence.
The best flow is becoming more flexible, not more complicated.
There should be structure behind the scenes, but the actual interaction shouldn't feel like someone is following a checklist.
That was one of the mistakes I made earlier when trying to optimize everything.
Another thing:
The team is getting better at knowing when to leave a conversation alone.
That sounds small, but it's actually important.
Not every unanswered message needs another follow-up immediately.
Sometimes the best move is simply to give the user some space and come back later.
We're seeing better results from that than constantly trying to restart dead conversations.
Less activity doesn't always mean less productivity.
Sometimes it means we're wasting less time.
The current period is also forcing me to look at costs differently.
When revenue was climbing quickly, small inefficiencies were easy to ignore.
Now they're much more visible.
A few unnecessary subscriptions, tools, content expenses or wasted hours don't seem like much individually, but over a month they add up.
When growth slows down, efficiency suddenly becomes much easier to see.
That might actually be one of the useful things about this slowdown.
New Focus / Tests
• Keep improving TikTok traffic quality
• Protect Reddit buyer quality
• Track first-to-second purchase conversion
• Give users more space between touchpoints
• Cut small operational expenses that aren't producing results
• Keep the chat structure flexible rather than overly scripted
• Avoid reacting to every single bad day
The business is definitely smaller than it was at the peak.
I'm not going to pretend otherwise.
But it's also becoming easier to understand.
And I think understanding a $4.8k day properly is more valuable right now than chasing another random $7k day.
The next goal isn't to prove that we can spike again.
It's to build something that can sit at a healthy level without constantly needing to be pushed.
Another fairly quiet day. Revenue dipped a little again, but honestly I’m less bothered by the number now than I was a couple of weeks ago.
The main goal at this point is figuring out what the new normal actually looks like.
Revenue
• Total: $4,781
• Subscriptions: $1,194
• PPV: $2,842
• Tips: $745
Subscribers
• New subs: 329
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~33%
• Reddit: ~35%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 31
• IG Stories: 44
Operations
Chatter handled most conversations again. I spent more time looking at the numbers and comparing user behavior between the different traffic sources.
Observations
Biggest takeaway today:
Not every drop needs a reaction.
Earlier in the journey, whenever revenue dropped, my first instinct was to change something.
New content.
New offers.
More outreach.
More traffic.
Sometimes that helped, but sometimes I was just making things harder to measure.
Right now I'm trying to let things breathe a little.
If something drops for one or two days, I don't automatically assume the whole system is broken.
The bigger signal is what keeps happening repeatedly.
Another thing I noticed:
TikTok is bringing more volume, but Reddit still brings better buyers.
This has been pretty consistent lately.
TikTok is useful because it gives us another source of attention and keeps us from depending too heavily on one platform.
But the quality difference is still noticeable.
Some TikTok users need much more warming before they become buyers.
Reddit users tend to arrive with a clearer reason for being there.
So I don't want to abandon TikTok just because the conversion rate isn't as good.
Different traffic sources don't need to perform the same job.
That's something I probably understood too late.
On the monetization side:
The gap between the first purchase and repeat purchase is still one of the most important numbers I'm watching.
Getting someone to buy once is obviously important, but the second purchase tells us much more about the quality of the overall experience.
If someone buys once and disappears, we probably haven't created enough reason to come back.
If they purchase again naturally, that's a much healthier signal.
I'm also noticing that some users don't respond well to being pushed through a fixed sequence.
The best flow is becoming more flexible, not more complicated.
There should be structure behind the scenes, but the actual interaction shouldn't feel like someone is following a checklist.
That was one of the mistakes I made earlier when trying to optimize everything.
Another thing:
The team is getting better at knowing when to leave a conversation alone.
That sounds small, but it's actually important.
Not every unanswered message needs another follow-up immediately.
Sometimes the best move is simply to give the user some space and come back later.
We're seeing better results from that than constantly trying to restart dead conversations.
Less activity doesn't always mean less productivity.
Sometimes it means we're wasting less time.
The current period is also forcing me to look at costs differently.
When revenue was climbing quickly, small inefficiencies were easy to ignore.
Now they're much more visible.
A few unnecessary subscriptions, tools, content expenses or wasted hours don't seem like much individually, but over a month they add up.
When growth slows down, efficiency suddenly becomes much easier to see.
That might actually be one of the useful things about this slowdown.
New Focus / Tests
• Keep improving TikTok traffic quality
• Protect Reddit buyer quality
• Track first-to-second purchase conversion
• Give users more space between touchpoints
• Cut small operational expenses that aren't producing results
• Keep the chat structure flexible rather than overly scripted
• Avoid reacting to every single bad day
The business is definitely smaller than it was at the peak.
I'm not going to pretend otherwise.
But it's also becoming easier to understand.
And I think understanding a $4.8k day properly is more valuable right now than chasing another random $7k day.
The next goal isn't to prove that we can spike again.
It's to build something that can sit at a healthy level without constantly needing to be pushed.
- Aug 21, 2023
- 4,187
- 1,727
Day 253 Update
Today was a little better than yesterday. Nothing dramatic, but it was nice to see the number move back up without having to force anything.
I’m starting to get more comfortable with the idea that the business is going to fluctuate around a range instead of just climbing every day.
Revenue
• Total: $4,846
• Subscriptions: $1,208
• PPV: $2,876
• Tips: $762
Subscribers
• New subs: 336
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~33%
• Reddit: ~35%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations. I spent most of the day looking at what happens after the first purchase and where we are losing people before they become repeat buyers.
Observations
Biggest takeaway today:
The first purchase is becoming less important than what happens immediately after it.
A new buyer is already a small win, but that's not where the real value is anymore.
The interesting part is what happens over the next few days.
Do they come back?
Do they open the next offer?
Do they keep interacting?
Do they become a regular spender?
The better we get at answering those questions, the easier the whole business becomes to predict.
Another thing I noticed:
Some users need almost no selling once trust is established.
A few repeat buyers today basically moved through the whole process with very little conversation.
That made me think about how much time we used to spend trying to make every interaction longer.
Longer isn't automatically better.
Sometimes it just creates more opportunities for the conversation to lose momentum.
On the traffic side:
Reddit is still producing the strongest buyers, but TikTok is becoming more useful as a diversification channel.
I'm not expecting TikTok to suddenly replace Reddit.
That's not really the point.
If one source gives us high-intent users and another gives us cheaper attention, both can be useful for different reasons.
The mistake would be judging every channel by the exact same metric.
Traffic quality matters, but traffic purpose matters too.
Another interesting thing today:
The team is getting better at doing less.
We're not chasing every conversation anymore.
We're not sending follow-up after follow-up just to make the inbox look active.
We're also getting better at recognizing when someone is simply not interested.
That has made the whole operation noticeably calmer.
And honestly, I think the calmer environment is helping the good conversations too.
Less noise makes the important signals easier to see.
I'm also continuing to review expenses.
During the high-growth period, I was much more willing to pay for tools or services if they saved even a little time.
Now I'm asking a different question:
Does this actually improve revenue, retention or efficiency enough to justify itself?
Some things have already been cut.
A slower business forces you to become much more selective with costs.
One more thing I noticed is that revenue from existing users is becoming easier to forecast than new-user revenue.
New traffic can be unpredictable.
A returning buyer is much easier to understand.
That makes retention even more important during a slower acquisition period.
New Focus / Tests
• Improve the first-to-second purchase experience
• Track repeat buyers more closely
• Keep reducing unnecessary follow-ups
• Continue testing TikTok as a diversification source
• Protect Reddit buyer quality
• Review tools and expenses more aggressively
• Give the chatter team clearer priorities instead of simply more work
Overall, today felt healthier than the last few days.
Not because revenue suddenly bounced back, but because the operation felt more controlled.
I'm starting to care less about getting back to the peak and more about building a business that actually makes sense at the current level.
That's probably a better mindset for this stage.
Today was a little better than yesterday. Nothing dramatic, but it was nice to see the number move back up without having to force anything.
I’m starting to get more comfortable with the idea that the business is going to fluctuate around a range instead of just climbing every day.
Revenue
• Total: $4,846
• Subscriptions: $1,208
• PPV: $2,876
• Tips: $762
Subscribers
• New subs: 336
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~33%
• Reddit: ~35%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations. I spent most of the day looking at what happens after the first purchase and where we are losing people before they become repeat buyers.
Observations
Biggest takeaway today:
The first purchase is becoming less important than what happens immediately after it.
A new buyer is already a small win, but that's not where the real value is anymore.
The interesting part is what happens over the next few days.
Do they come back?
Do they open the next offer?
Do they keep interacting?
Do they become a regular spender?
The better we get at answering those questions, the easier the whole business becomes to predict.
Another thing I noticed:
Some users need almost no selling once trust is established.
A few repeat buyers today basically moved through the whole process with very little conversation.
That made me think about how much time we used to spend trying to make every interaction longer.
Longer isn't automatically better.
Sometimes it just creates more opportunities for the conversation to lose momentum.
On the traffic side:
Reddit is still producing the strongest buyers, but TikTok is becoming more useful as a diversification channel.
I'm not expecting TikTok to suddenly replace Reddit.
That's not really the point.
If one source gives us high-intent users and another gives us cheaper attention, both can be useful for different reasons.
The mistake would be judging every channel by the exact same metric.
Traffic quality matters, but traffic purpose matters too.
Another interesting thing today:
The team is getting better at doing less.
We're not chasing every conversation anymore.
We're not sending follow-up after follow-up just to make the inbox look active.
We're also getting better at recognizing when someone is simply not interested.
That has made the whole operation noticeably calmer.
And honestly, I think the calmer environment is helping the good conversations too.
Less noise makes the important signals easier to see.
I'm also continuing to review expenses.
During the high-growth period, I was much more willing to pay for tools or services if they saved even a little time.
Now I'm asking a different question:
Does this actually improve revenue, retention or efficiency enough to justify itself?
Some things have already been cut.
A slower business forces you to become much more selective with costs.
One more thing I noticed is that revenue from existing users is becoming easier to forecast than new-user revenue.
New traffic can be unpredictable.
A returning buyer is much easier to understand.
That makes retention even more important during a slower acquisition period.
New Focus / Tests
• Improve the first-to-second purchase experience
• Track repeat buyers more closely
• Keep reducing unnecessary follow-ups
• Continue testing TikTok as a diversification source
• Protect Reddit buyer quality
• Review tools and expenses more aggressively
• Give the chatter team clearer priorities instead of simply more work
Overall, today felt healthier than the last few days.
Not because revenue suddenly bounced back, but because the operation felt more controlled.
I'm starting to care less about getting back to the peak and more about building a business that actually makes sense at the current level.
That's probably a better mindset for this stage.
- Aug 21, 2023
- 4,187
- 1,727
Day 254 Update
Another fairly steady day. Revenue dipped a little, but nothing that changes the bigger picture. At this point I’m much more interested in the trend over several days than one daily number.
Revenue
• Total: $4,732
• Subscriptions: $1,186
• PPV: $2,801
• Tips: $745
Subscribers
• New subs: 321
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~34%
• Reddit: ~34%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 31
• IG Stories: 44
Operations
Chatter handled most conversations. I focused mainly on reviewing the quality of the existing audience and where we can get more value without simply increasing message volume.
Observations
Biggest takeaway today:
A smaller but healthier audience is better than a large audience that constantly needs attention.
During the faster growth period, it was easy to look at total user numbers and assume more was always better.
Now I'm looking at it differently.
If an audience requires a huge amount of manual work but produces very little revenue, adding even more users like that doesn't really solve anything.
The goal is to improve the average quality of the audience, not just the size of it.
Another thing I noticed:
Retention becomes much more valuable when acquisition slows down.
When new users were coming in constantly, losing a few after their first purchase didn't feel like a major problem.
Now every lost repeat buyer is much more noticeable.
That has pushed us to spend more time understanding why people disappear after the first purchase and what brings them back naturally.
On the monetization side:
The best repeat buyers don't need constant offers.
Some of the strongest users actually purchase after relatively quiet periods.
Trying to keep them constantly engaged can have the opposite effect.
Sometimes leaving enough space is better than always having another message ready.
Timing is becoming more important than frequency.
Traffic is still the biggest area I want to improve.
Reddit remains the strongest source for buyer quality, while TikTok and IG are helping diversify the top of the funnel.
But I'm trying not to chase volume just because the revenue is lower.
Bad traffic can make a healthy operation look busy while actually making it weaker.
Another interesting thing:
We're getting better at identifying what is actually worth testing.
Earlier, I would sometimes run several small experiments at once.
Now I'm trying to keep the variables cleaner.
One change.
Watch the result.
Keep it or remove it.
Then move to the next thing.
It feels slower, but the information is much better.
I'm also noticing a difference in how the team works compared with a few months ago.
There is less panic when a conversation doesn't convert.
There is less pressure to keep every user active.
And there is a better understanding that not every conversation deserves the same amount of time.
That alone has probably saved more time than a lot of the smaller optimizations we've tested.
The current revenue level is obviously below the peak.
I'm not trying to hide that.
But I also don't want to keep comparing every day to the best days we've ever had.
The peak showed what the business could do. This phase is showing what it can actually sustain.
New Focus / Tests
• Improve repeat buyer retention
• Identify where first-time buyers drop off
• Keep testing higher-quality traffic
• Reduce unnecessary touchpoints
• Continue simplifying chatter workflows
• Track experiments more carefully
• Keep costs aligned with the current revenue level
The last few updates have been less exciting financially, but I actually think they're becoming more useful.
Growth taught me how to scale. The slowdown is teaching me how to operate.
And honestly, I probably needed both.
Another fairly steady day. Revenue dipped a little, but nothing that changes the bigger picture. At this point I’m much more interested in the trend over several days than one daily number.
Revenue
• Total: $4,732
• Subscriptions: $1,186
• PPV: $2,801
• Tips: $745
Subscribers
• New subs: 321
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~34%
• Reddit: ~34%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 4
• TikToks: 2
• Reddit posts: 31
• IG Stories: 44
Operations
Chatter handled most conversations. I focused mainly on reviewing the quality of the existing audience and where we can get more value without simply increasing message volume.
Observations
Biggest takeaway today:
A smaller but healthier audience is better than a large audience that constantly needs attention.
During the faster growth period, it was easy to look at total user numbers and assume more was always better.
Now I'm looking at it differently.
If an audience requires a huge amount of manual work but produces very little revenue, adding even more users like that doesn't really solve anything.
The goal is to improve the average quality of the audience, not just the size of it.
Another thing I noticed:
Retention becomes much more valuable when acquisition slows down.
When new users were coming in constantly, losing a few after their first purchase didn't feel like a major problem.
Now every lost repeat buyer is much more noticeable.
That has pushed us to spend more time understanding why people disappear after the first purchase and what brings them back naturally.
On the monetization side:
The best repeat buyers don't need constant offers.
Some of the strongest users actually purchase after relatively quiet periods.
Trying to keep them constantly engaged can have the opposite effect.
Sometimes leaving enough space is better than always having another message ready.
Timing is becoming more important than frequency.
Traffic is still the biggest area I want to improve.
Reddit remains the strongest source for buyer quality, while TikTok and IG are helping diversify the top of the funnel.
But I'm trying not to chase volume just because the revenue is lower.
Bad traffic can make a healthy operation look busy while actually making it weaker.
Another interesting thing:
We're getting better at identifying what is actually worth testing.
Earlier, I would sometimes run several small experiments at once.
Now I'm trying to keep the variables cleaner.
One change.
Watch the result.
Keep it or remove it.
Then move to the next thing.
It feels slower, but the information is much better.
I'm also noticing a difference in how the team works compared with a few months ago.
There is less panic when a conversation doesn't convert.
There is less pressure to keep every user active.
And there is a better understanding that not every conversation deserves the same amount of time.
That alone has probably saved more time than a lot of the smaller optimizations we've tested.
The current revenue level is obviously below the peak.
I'm not trying to hide that.
But I also don't want to keep comparing every day to the best days we've ever had.
The peak showed what the business could do. This phase is showing what it can actually sustain.
New Focus / Tests
• Improve repeat buyer retention
• Identify where first-time buyers drop off
• Keep testing higher-quality traffic
• Reduce unnecessary touchpoints
• Continue simplifying chatter workflows
• Track experiments more carefully
• Keep costs aligned with the current revenue level
The last few updates have been less exciting financially, but I actually think they're becoming more useful.
Growth taught me how to scale. The slowdown is teaching me how to operate.
And honestly, I probably needed both.