Clients who want ranking report every week

Zero1987

Zero1987

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How you handle this one? Weekly is under the noise floor. Positions jump around and report that say 14 then 11 then 15 then 12 just make him nervous for nothing.

What works ok for me is reporting what we did weekly (published this, fixed this, built this) and results monthly. He see work happening and stop panicking.

Anybody has better system? Specially ppl with lot of retainer clients, at some point reporting become job by itself.
 
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If it’s serp tracking - Just send them a live SERP tracker instead.
 
Maybe there's a way to automate it these days.

Can set up an agent or similar defining what to include in a weekly digest and what sources to use.
 
Weekly updates for completed work, then monthly reports for rankings and traffic. This keeps expectations realistic and avoids overreacting to normal fluctuations.
 
I send a short weekly update showing completed work and important progress. For rankings, I prefer monthly reports because they show clearer trends and reduce stress caused by daily fluctuations.
 
Yes you can just do that by sending task been done and at the end of the month you can present everything together by the rankings and all other information
 
best option is to have a live rank tracking link to the client, may be also through client's Ahrefs and also a weekly update on all the tasks completed, I am sure that will be more than enough.
 
BuildMoreLinks said:
best option is to have a live rank tracking link to the client, may be also through client's Ahrefs and also a weekly update on all the tasks completed, I am sure that will be more than enough.
Click to expand...
if the client has the live tracker and can check rankings themselves, do you still find they want a monthly summary from you, or does the tracker usually replace that?
Zero1987 said:
How you handle this one? Weekly is under the noise floor. Positions jump around and report that say 14 then 11 then 15 then 12 just make him nervous for nothing.

What works ok for me is reporting what we did weekly (published this, fixed this, built this) and results monthly. He see work happening and stop panicking.

Anybody has better system? Specially ppl with lot of retainer clients, at some point reporting become job by itself.
Click to expand...
When you say reporting becomes a job by itself, is it mainly the time spent putting the reports together, or is it more dealing with different clients wanting different things in their reports?
 
Weekly ranking changes can create unnecessary stress for clients. I think weekly work updates and monthly ranking reports give a much clearer picture of actual progress.
 
same setup here, weekly activity log + monthly results dashboard. also started adding a quick note explaining normal ranking fluctuation the first time i send it, cuts down on the "why did we drop 2 spots" messages a lot
 
Weekly work updates and monthly performance reports make more sense. Weekly ranking changes are usually too noisy and just create unnecessary questions.
 
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