Sudden Drop in Rankings/Traffic Since Aug 1 | Update, GSC Bug, or Something Else?

We have discussed it on BHW:
https://www.blackhatworld.com/seo/another-google-algorithm-update.1837517/

Google didn't disclose anything about this issue. On top of that, they released a spam update within a few days.
https://www.blackhatworld.com/seo/google-spam-update-august-2026-has-arrived.1841459/

The search volatility has been extremely high throughout August and many sites shuffled in SERPs.
Thank you so much for sharing these detailed conversation links.
 
I have recently noticed some unusual changes in my rankings. I am wondering if others are observing the same thing.
 
I have recently noticed some unusual changes in my rankings. I am wondering if others are observing the same thing.
Yeah, Google just isn't dropping sites; Google is disappearing them.
 
Hello Friends, since August 1, my sites have been all over the place. Some pages went up, some dropped hard. No real pattern I can see different niches, different site ages, no consistency. Stuff I already checked: no manual action in Search Console, I haven't touched anything technical or on-page, Core Web Vitals are fine, and my backlinks haven't really changed.

Here's what I know for sure so we're not just guessing: Google did roll out a spam update on August 18, and it ran until the 21st. But there was also a bug in Search Console that hid some impression data between August 13–17, so some of what looks like a drop might just be broken reporting, not a real loss. And before all that, there was weird movement between August 1–6 that a bunch of rank trackers picked up, but Google's own status page showed nothing happened. So this month might actually be 2-3 different things hitting at once, not one single update.

Anyone else seeing this? What niche are you in, up or down, and what date did you notice it? Also curious. If your drop lines up with the Aug 18 update specifically, did messing with your backlinks (adding or removing) actually help, or did you fix it some other way?

Trying to figure out what's a real hit vs just a reporting glitch vs normal noise. Thanks!
This is unfortunate. It sounds like there's considerable work ahead to restore the site's performance.
 
Yeah, seeing some crazy movement too lol. Mine started jumping around before the 18th, so honestly not sure it’s just the spam update.
 
My site has been torpedoed and it exactly matches this timeline. This site is Legal Rx. It ranked with about 40 keywords on pages from 2 to 5. On September 21st, I started to notice keywords dropping instead of slowly climbing. Then it turned into an avalanche and ten days later all but two were gone. The two that remain, totally worthless in the 50s, continue to drop. I have done absolutely no spammy black hat stuff with this site. It's a long established site. This year I bought maybe 10 guest posts with very nice unique articles of 700 plus words. There was absolutely no keyword spamming. All of the articles full of useful information about a particular issue, all totally different. One or two anchors were keywords, but 90% of them were generic, natural or plain links. Basically, I bent over backwards to make sure this type of thing would not happen, but it's happened.
 
The timing is the key here. The Aug 18 spam update can’t explain a drop that already started on Aug 1, so split the month into separate windows instead of treating it as one hit. For Aug 13–17, compare GSC with analytics, server logs or an independent rank tracker — if real visits and positions stayed normal while GSC impressions dipped, that points more toward reporting than rankings
 
youve kind of already separated the two things so just do the boring version. export clicks and impressions by page, aug 1-12, then 13-17, then 18-25. if 13-17 shows impressions down but clicks holding thats the reporting bug, ignore. if pages drop on both from the 18th and stay down, thats the update and its real
then look at which pages, not how much. specific set of pages = chk what they have in common, same template, same link source, same content type. sitewide with no pattern is usually just the reshuffle and settles in a few weeks
also check the person comparing used the same date range both sides.. half the panic in these threads is a partial week vs a full one
 
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