First time dealing with SEO

If you’re already ranking #2 with little competition, a one-time strategy may be enough to get things in place.
I’d focus on monitoring rankings and competitors afterward.
A monthly retainer isn’t always necessary if the site remains stable.
 
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user000X said:
New to SEO here and need a sanity check. My Boss wants to pay a single consultation fee with zero ongoing costs. We don't have an in-house SEO person, but our site is already sitting in the 2nd position on page 1 and we have barely any competition.​

Is a one-time strategy approach actually doable given our current ranking, or am I setting myself up for failure if I don't fight for a monthly retainer?
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Click to expand...
If you already have #2 with poor competition, I would invest in a good roadmap or technical audit in exchange for paying the upfront fee and take care of the minor maintenance myself. Monthly SEO is not always necessary just because it is SEO.
 
with low competition and already page 1, a one time strategy setup could work fine honestly, seo isn't always a forever-retainer thing if the niche is easy. just make sure you get a clear roadmap and someone to check back in every few months, even if it's not a paid retainer
 
user000X said:
New to SEO here and need a sanity check. My Boss wants to pay a single consultation fee with zero ongoing costs. We don't have an in-house SEO person, but our site is already sitting in the 2nd position on page 1 and we have barely any competition.​

Is a one-time strategy approach actually doable given our current ranking, or am I setting myself up for failure if I don't fight for a monthly retainer?
​
Click to expand...
If you already hold the #2 position i would not recommend u hurry in signing a retainer. Have an explanation about what makes the #1 suffer from its rankings and what might negatively impact ur whole page.
 
getting basics right first makes seo much easier.knowing how search engines work and useful content with clean site structure gives you a solid base before trying more advanced stuff
 
One-off strategy will definitely work if you are already #2 and have minimal competition.

I would suggest using the consultation process to diagnose the problems that are keeping you from the top spot,develop an action plan, and allow your team to implement it.

Retainer is necessary when you require implementation and tracking.
 
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