I look at the website’s relevance, real traffic, content quality, authority, link placement, and whether the site has a clean backlink profile. A relevant link with genuine visitors is usually worth more than high DR alone.
1. Relevancy – The site should be relevant to the niche or topic.
2. DR, traffic & overall authority – I look beyond just DR and check the site's organic traffic and overall authority.
3. AI citations – If the site is already getting cited by AI platforms, that's an added plus, especially for brand visibility and entity signals.
I usually look at topical relevance, organic traffic, referring domains, indexing and the overall quality of the site. DR is useful, but I also check the actual page, backlink profile and whether the link fits naturally within the content.
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