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1. Egypt — $98.6
2. UK — $90.4
3. Germany — $82.7
4. Poland — $76.5
5. USA — $68.2
6. Netherlands — $62.4
7. Malaysia — $56.8
8. Sweden — $51.5
9. Indonesia — $46.2
10. Ethiopia — $42.0

• Egyptian symbols in your creative (pyramids, hieroglyphs, Anubis) catch the eye instantly and hook the audience.
• Putting the local payment methods Egyptians actually use (Vodafone Cash, InstaPay, Fawry) on your creative builds trust right away.
• Machine translation into Arabic usually gives you the literary version, and locals spot that kind of creative immediately, which kills your CR. That is why English works better for gambling creatives in Egypt: it looks native and familiar to the audience.

1. Denmark — $86.9
2. Czech Republic — $78.1
3. Australia — $74.3
4. Canada — $72.5
5. United Kingdom — $69.8
6. Belgium — $63.4
7. New Zealand — $61.7
8. Germany — $58.2
9. Sweden — $56.9
10. Switzerland — $53.1
11. United States — $47.8
12. Netherlands — $45.2
13. Austria — $41.6
14. Israel — $39.7
15. Ireland — $34.8
16. Finland — $32.5
17. Portugal — $28.1
18. Spain — $27.9
19. France — $25.4
20. Norway — $23.5

• Overlaying short voice messages in Danish on top of a background video makes a great addition to your creative.
• Using local slang and casual Danish phrases in your copy noticeably boosts CR.
• A carousel of 3-4 natural, real-life photos works as a solid alternative to video formats.

1. United Kingdom — $56.2
2. Israel — $49.5
3. Denmark — $47.8
4. Australia — $47.8
5. Belgium — $42.6
6. New Zealand — $38.4
7. Canada — $33.7
8. Czech Republic — $33.1
9. Switzerland — $32.5
10. Austria — $32.1
11. Germany — $31.1
12. Sweden — $28.9
13. Norway — $25.8
14. United States — $25.3
15. France — $24.7
16. Portugal — $24.3
17. Netherlands — $23.6
18. Spain — $22.6
19. Italy — $21.4
20. Indonesia — $19.5

• In Israel, the weekend falls on Friday and Saturday, so keep this in mind when setting up your campaigns if you can.
• User geolocation in Israel may be detected incorrectly, so if you use location in your creatives, prepare a neutral option.

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1. Switzerland — $68.6
2. Belgium — $53.4
3. Denmark — $53.2
4. Netherlands — $52.9
5. Ireland — $45.9
6. United Kingdom — $41.3
7. Portugal — $36.8
8. Germany — $36.4
9. Austria — $35.1
10. Australia — $34.3
11. United States — $30.1
12. New Zealand — $29.8
13. Canada — $29.1
14. Spain — $27.7
15. France — $25.9
16. UAE — $24.9
17. Israel — $22.4
18. Turkey — $22.1
19. Mexico — $21.7
20. Colombia — $19.4

• Keep in mind that Switzerland is multilingual, and rely on the user’s browser language.
• Cartoon and hand-drawn graphics show a good CTR in Gay Dating.
• UGC creatives shot in recognizable Swiss locations build more trust, because they look like real photos of ordinary users.