I've noticed some local rankings moving around a lot lately. I'm curious what people are focusing on now. Are reviews, GBP activity, local links or on-page signals making the biggest difference for you?
For a local business I’d still build both assets together: a complete GBP and a simple website with matching name, address and phone details. Recent genuine reviews can help visibility, but the website gives Google and customers a stable place to verify the business.
relevance and strong local signals still matter most. focus on keeping gbp active and accurate building relevant local links and useful location based content.
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