What do you include in SEO reports for clients?

gregstereo · Wednesday at 9:56 AM

mnnoyon22 said:
What do you include in SEO reports for clients?

One of my clients asks for a report every 15 days. I’m just curious what other people are doing.

I often include:
New blog posts
Google Search Console metrics
Google Business Profile metrics
Some backlink-related work

For a 15-day report, I’d keep it concise and highlight what changed, why it matters, and what we’re doing next rather than filling it with unnecessary metrics. like

Keywords in Top 10: 24 → 31
Keywords in Top 3: 7 → 10
Organic leads/conversions: 32 → 41 (+28%)
New referring domains: +8
Pages improved: 12 pages moved up significantly

Lily Ella · Wednesday at 10:17 AM

I usually keep reports simple traffic rankings GSC data and the main work done during the period Clients seem to prefer clear numbers over too much detail

BlackShield · Wednesday at 12:59 PM

mnnoyon22 said:
What do you include in SEO reports for clients?

One of my clients asks for a report every 15 days. I’m just curious what other people are doing.

I often include:
New blog posts
Google Search Console metrics
Google Business Profile metrics
Some backlink-related work

I usually keep 15-day reports fairly simple: GSC performance and keyword movements, work completed content, on-page, backlinks, new pages/posts, technical issues fixed, and a short section on what we’re focusing on next. I find clients care more about the progress and actions behind the numbers

WickednDivine · Wednesday at 1:38 PM

I tend to add up below as part while share the report of my clients,

- AI search visibilty
- Backlinks growth and RDs
- Indexation status
- Actions completed Vs Pending
- Competiter Movement
- Before / After captures
- Clear prioriesed next plan as part

Sounds makes sense nah.... and my clients are happy about this format too.

kunalchaudhry · Wednesday at 1:42 PM

For a 15 day report i would keep things simple and just concentrate on the changes that have occurred this would consist of organic traffic changes ranking changes google search console results content produced backlinks and task achievements a brief comparison with the last report can also help explain progress made.

What do you include in SEO reports for clients?

gregstereo

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Lily Ella

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BlackShield

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WickednDivine

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kunalchaudhry

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