For some niches, it can be still useful to find leads and promote your content there to have a secondary traffic source, but in most cases it's not that useful anymore.
Based on my experience, Tumblr is still a very good platform for increasing brand awareness. The platform also has a fairly active user base, and content can still receive solid engagement.
Tumblr is still effective for marketing and increasing brand awareness. However, you need to create niche-focused content and choose a topic that is well suited to the platform.
tumblr can still be useful for niche communities, visual content, and brands with a strong creative voice. it may not offer the reach of bigger platforms, but the engagement can be more genuine if your audience is active there.
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