Skyscanner ads

I want to promote my travel website on Skyscanner. Should I join their affiliate program or use their advertising program? Which option is better for driving traffic to my website?

If you want to promote your site I recommend meta ads and google ads, in my opinion skyscanner costs you too much and does not bring you the results you want

I’d probably try the affiliate side first. If it brings some decent traffic and bookings, then you’ll have a better idea if it’s worth spending money on their ads. Seems safer than paying for traffic straight away.

Yeah you can try advertising if your goal is to drive traffic to your own website and the affiliate is mainly for earning commissions.

actually i think there is a bit of a mixup here. the skyscanner affiliate program is for putting their widgets on your site to earn commissions, it doesnt actually drive traffic to you. if you want people coming to your website you have to use their advertising, but tbh it gets super expensive. google ads might be a better starting point to see what kind of conversion you get first.