YUNJI Agency
Newbie
- Jul 10, 2026
- 39
- 7
Happened this week, kind of an interesting one.
You wanted to push two countries at the same time, went with one campaign to keep it simple, threw both countries into the same audience, figured the system would just split it reasonably. Ran for a few days and both countries were underperforming. Your first thought was the creative wasn't compelling enough, so you brought up swapping it out.
Looked at the delivery breakdown and it turned out the system was just shifting budget back and forth between the two countries the whole time. Neither one ever got enough spend to actually perform. It had nothing to do with the creative, purely a structure issue.
Suggested splitting it into two separate campaigns with their own budgets instead. Ran for a few days and the numbers cleared up immediately. One country was doing noticeably better, the other was genuinely just average, but at least now it's clear which one's the actual issue instead of everything blending together.
You'd always assumed putting multiple countries in one campaign was the efficient way to do it, learned otherwise this time. Now whenever more than one market's involved, I suggest splitting it out first and seeing it clearly before deciding whether to combine anything.
Anyone else seen this—a bunch of markets stacked into one campaign to save time, only to end up with numbers that don't tell you anything?
You wanted to push two countries at the same time, went with one campaign to keep it simple, threw both countries into the same audience, figured the system would just split it reasonably. Ran for a few days and both countries were underperforming. Your first thought was the creative wasn't compelling enough, so you brought up swapping it out.
Looked at the delivery breakdown and it turned out the system was just shifting budget back and forth between the two countries the whole time. Neither one ever got enough spend to actually perform. It had nothing to do with the creative, purely a structure issue.
Suggested splitting it into two separate campaigns with their own budgets instead. Ran for a few days and the numbers cleared up immediately. One country was doing noticeably better, the other was genuinely just average, but at least now it's clear which one's the actual issue instead of everything blending together.
You'd always assumed putting multiple countries in one campaign was the efficient way to do it, learned otherwise this time. Now whenever more than one market's involved, I suggest splitting it out first and seeing it clearly before deciding whether to combine anything.
Anyone else seen this—a bunch of markets stacked into one campaign to save time, only to end up with numbers that don't tell you anything?
