What do you mean by excessive spending? Reduce your daily ad budget and set a specific limit instead of using automated bidding for your CPC. You will spend according to this limit, and Google will not exceed the caps you have set.
one thing people miss… daily budget isn’t a hard cap, google can spend up to 2x on some days. if it’s a fixed campaign, use a total campaign budget where available so you know the max from the start
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