maximize conversion value or maximize conversions for pmax

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wefewdf

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seen most people running maximize conversion value but im used to the other

what have u seen perform better
 
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maximize conversion value wins for pmax if your products have different price points since it steers spend toward higher revenue outcomes. if everything is the same price the difference is minimal.
 
What business are you running? that depends on the products you're selling
 
If your conversions have different values, I would lean toward Maximize Conversion Value. If most conversions are worth roughly the same, Maximize Conversions makes more sense. I would also give the campaign enough data before switching strategies.
 
Against the grain, I think TROAS is the best choice. The other ones allow Google too much flexibility to get you conversions that help them bill you for traffic but are not really a net profit for you.
 
If you are running niches such as tech, crypto, finance, or gambling, in many cases “Maximize Conversion Value” is not necessarily the best strategy, because Google’s value judgment depends heavily on conversion signals.
 
Neither is automatically better.

If every conversion is worth roughly the same, maximize conversions is the cleaner goal. If some sales are genuinely worth more and you can send Google accurate values, maximize conversion value makes more sense.

The important part is the tracking. Assigning random values just to use value-based bidding gives the system a bad target. I’d test the change instead of switching the full campaign because most people use one option.
 
yeah i have seen maximize conversions work better for new campaigns so if once you have enough data so just try maximize conversion value.
 
there's no universal winner — it depends on your offer's economics and how much signal your pixel has. Most people who run "maximize conversion value" do it because they read it's better for ROAS, but a lot of them are doing it on accounts/pixels where it's actually hurting them.
 
It really depends on the campaign because maximize conversion value can work well with enough data but other bidding options may be better for smaller campaigns.
 
For newer campaigns the simpler bidding strategy can be easier to control, once enough conversion data builds up Maximize Conversions can be tested.
 
the main thing is whether your conversions actually have different values. if they’re all roughly worth the same, maximise conversions is simpler. if values vary a lot, then value-based bidding makes more sense, but only if you’re feeding real values back into the system. i’d also avoid adding tCPA or tROAS too early when there’s barely any conversion data.
 
Yes, I have seen both work It depends on the conversion data If you have enough value data then Maximize Conversion Value can make sense.
 
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