Bing Ads lead gen - am I targeting wrong audience?

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empowerltd

Newbie

Apr 12, 2026

2

0

• Jun 2, 2026

• #21

We had the same issue with Bing lead gen.Bing traffic behaves very differently from Google sometimes

 

TheTrafficGhost

Registered Member

Jul 9, 2025

87

15

• Jun 3, 2026

• #22

Have you looked at the search terms report? Sometimes the keywords look fine, but the actual queries triggering ads are not a great fit.

 

DarkHatHub

Registered Member

Jan 8, 2026

60

11

• Jul 13, 2026

• #23

Try checking search terms, adding negative keywords, and using audience filters because bad traffic usually comes from irrelevant queries.

 

K

Kotoko

Registered Member

Apr 13, 2026

57

10

• Jul 14, 2026

• #24

CosmicBanana said:

Hey,
Running a lead gen campaign on Bing Ads, getting clicks but leads quality is really bad. Client is complaining leads are not converting on their end.
Tried changing keywords but same result.
Anyone here who runs lead gen on Bing, how do you filter out bad traffic? Any specific audience settings you use?
Thanks

Click to expand...

Try narrowing the audience by location, device, and time of day. Sometimes low quality leads come from specific segments that can be excluded.

 

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CarlosMora

Newbie

Jul 27, 2026

25

2

• Aug 19, 2026

• #25

i think you can try focusing on exact keywords and tracking which traffic brings real leads and also thhen cut the sources that bring bad leads.

 

KimB184

Newbie

Aug 19, 2026

33

6

• Aug 20, 2026

• #26

check your publisher website report. bing syndicated search partners is almost always where the garbage traffic comes from. they make it hard to opt out now but you can extract the bad domains and add them as exclusions. also if bots are spamming your forms, add a simple honeypot or cloudflare turnstile. another thing is bing autofill... it pushes a lot of dead emails from old microsoft accounts, so disabling autofill on your landing page forms stops people from just clicking submit with fake info.

 

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EbonFrost

Registered Member

Dec 31, 2024

63

19

• Today at 8:56 AM

• #27

Add negative keywords from the bad search terms and exclude low quality locations. That should help clean the traffic.

 

vioagency

Registered Member

Jun 7, 2026

63

7

• Today at 9:45 AM

• #28

I’d check the search terms report first, not just keywords. sometimes Bing brings a lot of broad or low intent traffic even when the keywords look fine.
try adding more negative keywords and separate high intent keywords into their own campaign. also check device, location and audience network traffic because bad leads can come from there too.

 

StormLynx

Newbie

Jun 19, 2026

31

4

• Today at 7:58 PM

• #29

yes i think you should try adding negative keywords and check which search terms bring bad leads and also test different audience settings and then track which keywords bring better leads.