Do you write content for Google or for people first?

Been thinking abt this a lot lately , like when you sit down to write a new post , what's actually going through your head first- the keyword you are targeting or just answering the question properly.
When I write i analyse the SERP not only the key word. It helps me to under stand what users were really expecting, and then I create content and optimize it.
 
People ofcourse because google is saying the content is valueable for user.
 
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