What's your biggest Facebook account challenge in 2026?

If you had to choose one challenge you're facing with Facebook accounts right now, what would it be?

For example:

-Unexpected restrictions
-Identity verification
-Business Manager issues
-Performance instability
-Appeal process
For me performance instability is a headache, When I increase the budget on some ads they don't perform as well, as they used to.
 
If you had to choose one challenge you're facing with Facebook accounts right now, what would it be?

For example:

-Unexpected restrictions
-Identity verification
-Business Manager issues
-Performance instability
-Appeal process
Meta’s identity verification and certain appeal processes are among the most difficult hurdles.
 
Unexpected restrictions combined with vague support responses are definitely the biggest head-ache. You can run completely clean ads for weeks, and then get hit with a restriction out of nowhere. Trying to guess what triggered the algorithm makes appealing almost like a coin toss.
 
Identity verification this year is driving me crazy; many of my pages can no longer add people because they have to verify via WhatsApp.
 
The challenge still stems from Facebook. If Meta maintains the status quo and doesn't run scans, things will remain stable from start to finish.
 
Automated bans without any explanation are definitely the #1 headache right now. When appealing feels like a coin toss, playing the long game is nearly impossible.
 
The biggest challenge facing Facebook accounts today is unexpected restrictions and unanswered appeals.
 
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