Can Tumblr still be more useful for brand visibility?

Tumblr still has many active users, and a lot of niche communities are very active. In my opinion, if you choose the right type of content, you can still promote your brand very effectively on the platform. However, your success will also depend heavily on the effort you put in and your ability to create engaging content.

For some niches, it can be still useful to find leads and promote your content there to have a secondary traffic source, but in most cases it's not that useful anymore.