1. Create high-quality, user-first content (most important)
Content must align with search intent (informational, commercial, transactional, etc.) and answer user questions directly and comprehensively.
Emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): showcase firsthand experience, real-world case studies, expert bylines, and data sources.
Prioritize in-depth content over a high volume of thin content: a topic cluster (pillar page + supporting pages) is more effective than dozens of superficial articles.
Avoid content that is purely AI-generated, repetitive, or lacks value. Original research, practical tools, and detailed guides are more likely to earn citations.
2. Build a solid technical SEO foundation
Ensure search engines can effectively crawl, index, and understand your site:
Ensure the site is crawlable and indexable (correctly configure robots.txt, sitemaps, and canonical tags).
Achieve good Core Web Vitals scores (loading speed, interactivity, and visual stability).
Ensure mobile-friendliness, HTTPS implementation, and the use of structured data (Schema).
Maintain a clear site structure and effective internal linking.
Without resolving technical issues, even the best content will struggle to rank.