I agree with what
@bigmax20 and
@Liam Anderson said.
From what I’ve seen, platforms like YouTube don’t really reduce reach just because a channel uses AI. What usually kills channels is
retention and engagement, not the production method.
There are plenty of channels today that are almost entirely AI-assisted or even fully AI-generated that are doing extremely well. Channels in the storytelling / knowledge niche like
Wise Joe, for example, rely heavily on AI voices and generated visuals, yet their videos still pull strong views because the storytelling keeps people watching.
The algorithm seems pretty simple at the core: if viewers
click and stay, the video keeps getting pushed.
On the other hand, we’ve also seen the opposite happen. A few years ago there were huge channels doing those very repetitive “sleep story” style videos long narration with the same structure over and over. Many of those channels were getting millions of views, but once the content became too repetitive and watch time started dropping, their reach slowly collapsed.
So it doesn’t really look like an
AI problem.
It looks more like a
content quality and retention problem.
AI just makes it easier for people to mass-produce content, and when that content becomes repetitive or low effort, the metrics drop and the algorithm reacts to that.
At the end of the day thhe system still seems to reward the same thing it always did:
videos that keep people watching.
