New Google Ads accounts require €250–700 payment after only €1 spend. Anyone else?

Super_Ok

Super_Ok

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Hi everyone,
Has anyone started seeing this recently?
Every new Google Ads account we create behaves the same way.

- Advertiser verification completed.
- Spend is only €0.50–€1.
- Billing is still Automatic Payments.
- Payment threshold is €10.
- Outstanding balance is less than €1.

Then Google pauses the account and asks to make a payment of €250–700 (different amount for every account) to continue showing ads.
This is happening across different countries and payment profiles.
Does anyone know why this happens? Is this a new Google Ads verification or risk system?
Any information would be appreciated.
 

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Possible reasons include:

New accounts being flagged as high risk due to account creation patterns.
Repeated creation of multiple Google Ads accounts from related signals (device, IP, browser fingerprint, payment methods, business information, etc.).
Suspicious payment profiles or billing information.
Unusual advertiser behavior that triggers Google's automated risk checks.
Temporary security deposits required for accounts that Google's systems consider higher risk.

The fact that it happens:

across different countries,
with different payment profiles,
and on every new account,
suggests Google is detecting some common risk signal rather than applying a new rule to everyone.
If these are legitimate business accounts,

you should:

Contact Google Ads Support and ask whether the requested amount is a security deposit or a billing verification requirement.
Avoid creating additional new accounts while the issue is unresolved.
Ensure each account complies with Google's policy of one account per advertiser unless multiple accounts are justified.
Check whether the accounts share common signals (same device, IP, domain, business details, payment instrument, or manager account).
 
one thing i understand is that we cant actually understand google because sometimes i am usually confused by some update and some changes
 
Good_Agency_Ads said:
This has triggered Google Ads payment risk control. Are you using a personal account?
Click to expand...
No, these are multiple farmed accounts with different variables. Different countries, different payment profiles, different payment methods, different IPs/devices, and different business information. The only common factor is that all of them are new Google Ads accounts. That's why I'm trying to understand whether Google has introduced a new risk verification system.

ads studio said:
one thing i understand is that we cant actually understand google because sometimes i am usually confused by some update and some changes
Click to expand...
I completely agree. Google rarely explains these changes, so we can only observe patterns and compare experiences. That's exactly why I'm asking this behavior suddenly started appearing across all of our new accounts, so I'm trying to understand whether anyone else is seeing the same thing.

gabbargod said:
Possible reasons include:

New accounts being flagged as high risk due to account creation patterns.
Repeated creation of multiple Google Ads accounts from related signals (device, IP, browser fingerprint, payment methods, business information, etc.).
Suspicious payment profiles or billing information.
Unusual advertiser behavior that triggers Google's automated risk checks.
Temporary security deposits required for accounts that Google's systems consider higher risk.

The fact that it happens:

across different countries,
with different payment profiles,
and on every new account,
suggests Google is detecting some common risk signal rather than applying a new rule to everyone.
If these are legitimate business accounts,

you should:

Contact Google Ads Support and ask whether the requested amount is a security deposit or a billing verification requirement.
Avoid creating additional new accounts while the issue is unresolved.
Ensure each account complies with Google's policy of one account per advertiser unless multiple accounts are justified.
Check whether the accounts share common signals (same device, IP, domain, business details, payment instrument, or manager account).
Click to expand...
That's possible, but I'm trying to determine whether this is an account-specific risk signal or a broader change. The reason I'm asking is that the same behavior appeared across multiple new accounts with different countries, payment profiles, devices, and business details at roughly the same time. I'm looking for people with first-hand experience rather than assumptions.
 
Google now mandates upfront payments for every new account, and these requirements scale up—$20, $40, $80, or even much higher initial amounts; I’ve seen cases requiring $2 million or $7,600—it’s truly absurd.
 
I’m not sure if this is a temporary risk control measure or a long-term policy; without exception, every new account I’ve created requires a $300 payment after spending just a small amount.
 
New accounts seem to get more restrictions these days. Building some trust slowly and keeping everything consistent usually helps avoid these issues.
 
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