- May 17, 2010
- 1,655
- 634
No, I cannot guarantee that. It could be either.
DFY HARO -Style Service
- Thread starter kshatriya
- Start date
No, I cannot guarantee that. It could be either.
- May 17, 2010
- 1,655
- 634
Back with some links. It's been some time since I shared any new sites since I had earlier said I'd only try to show sites that we hadn't won before. For this update, I'll put all the links we got for all the different clients in one post. I don't think we had onepeloton.com but here it is anyway. It's a ******** link going to the home page with the brand name as the anchor text. This is for the client in the health niche.
Metrics:
Fortunately they also got another link from an .edu site, however this was a syndication from arcadia.edu(which I had already shared earlier)
Metrics:
For the beauty client, we got them a feature in Top Sante Magazine which took some time to get indexed and found by Ahrefs, but still valuable even if its a nofollow going to the home page.
Metrics:
For the other client we have in the health niche, we got a few links as well. I'm especially proud of this one from sustainhealth.fit. We got 2 ******** links, one going to the author page (pretty normal), but also one to an inner page. This usually doesn't happen, at least for me. I ended up doing this by showcasing some of the expert's past work which was already published on the site, and added that as a source of information as well, in addition to adding social proof to the expert's credentials. This was only possible because the query the journalist had was aligned perfectly with their existing content.
Metrics:
Till later!
Metrics:
Metrics:
For the beauty client, we got them a feature in Top Sante Magazine which took some time to get indexed and found by Ahrefs, but still valuable even if its a nofollow going to the home page.
Metrics:
For the other client we have in the health niche, we got a few links as well. I'm especially proud of this one from sustainhealth.fit. We got 2 ******** links, one going to the author page (pretty normal), but also one to an inner page. This usually doesn't happen, at least for me. I ended up doing this by showcasing some of the expert's past work which was already published on the site, and added that as a source of information as well, in addition to adding social proof to the expert's credentials. This was only possible because the query the journalist had was aligned perfectly with their existing content.
Metrics:
Till later!
- May 17, 2010
- 1,655
- 634
Got a few more links.
They're spread across my three different health clients.
First is a ******** link going to the team member page. Anchor text is the expert's name.
Metrics:
Next one is from Acumen Magazine. It's a ******** link going to the home page. The anchor text is the brand name
Metrics
The last one is from Yerepouni news, it's a little lower than I liked but and it's a ******** and the anchor text is the experts name going to the team member page. However it seems that the site is not indexed in google. I'll try to push this for indexing but it oculd mean that the site was hit by a manual penalty. I'll track the rankings and if there's a downtrend, I'll add the site to the next quarter's disavow file.
They're spread across my three different health clients.
First is a ******** link going to the team member page. Anchor text is the expert's name.
Metrics:
Next one is from Acumen Magazine. It's a ******** link going to the home page. The anchor text is the brand name
Metrics
The last one is from Yerepouni news, it's a little lower than I liked but and it's a ******** and the anchor text is the experts name going to the team member page. However it seems that the site is not indexed in google. I'll try to push this for indexing but it oculd mean that the site was hit by a manual penalty. I'll track the rankings and if there's a downtrend, I'll add the site to the next quarter's disavow file.
- May 17, 2010
- 1,655
- 634
Got a few more links to share. This is for the beauty niche client
Got a ******** link from a buzzfeed article going to the team member page on the client site. Anchor text is the expert's name. Since it's a JS based site, they have multiple versions of this showing up, but I'm confident in a few weeks, It'll dwindle down to one.
Here's the metrics
Also got a link on miami.edu for my client in the health niche, this is a syndication from the earlier .edu ones, I'm glad to see that it's rotating across a number of edu sites. Do follow link goes to the home page with anchor text being the brand name.
Metrics:
We should be seeing a link coming in from a public TV station soon. Just waiting for it to show up on ahrefs.
Got a ******** link from a buzzfeed article going to the team member page on the client site. Anchor text is the expert's name. Since it's a JS based site, they have multiple versions of this showing up, but I'm confident in a few weeks, It'll dwindle down to one.
Here's the metrics
Also got a link on miami.edu for my client in the health niche, this is a syndication from the earlier .edu ones, I'm glad to see that it's rotating across a number of edu sites. Do follow link goes to the home page with anchor text being the brand name.
Metrics:
We should be seeing a link coming in from a public TV station soon. Just waiting for it to show up on ahrefs.
- May 17, 2010
- 1,655
- 634
I've been testing out a process which I think no other HARO service provider has done as of yet, well AFAIK. So the main "issue" I've faced with HARO and other reactive PR platforms is that the usual anchor texts are either brand names or the names of the experts, and that the links tend to go to the home page or to the author page. This is great for brand building but doesn't really showcase what the site is for, so just doing reactive PR leaves a gap that needs to be filled with traditional link building. But since I really hate that, I wanted to try something to see if I could get the anchor texts "adjusted" for those winning results using reactive PR.
The process:
I've noticed that over time, especially as the expert profiles get more established, I can offer a larger variety of responses for the expert queries. In these responses, I've tried to mix in inner pages (as long as the content on those pages are relevant to the query topic) or to sometimes mix in high SV keywords for the anchor texts by leaving our keyword as the anchor text going to the home page of the site. I had to spend more time on each response to the queries to encompass specific anchor texts and varied the target pages to the home page, or inner pages.
The test:
So to test this out, I asked our beauty niched client if I could go ahead with this test, and they gladly agreed. Since this is an ecommerce site, I went to their GMC and checked which category most of their products fell into, and it turned out to be haircare. So I checked that keyword on Ahrefs, and wanted to showcase why I pushed for this term.
It shows up as KD of 80 on Ahrefs but the SV varies from 57K on Ahrefs to 135K on Keywords Everywhere
I left the entire page as the screenshot to showcase how the serps tend to favour brands over general sites, and the number of RDs to the home pages for each of the sites.
When I went further into the anchor texts used for the top ranking sites, I noticed that they were mostly brand name variations, and very few of them went for just the term "hair care", and even any anchors that did include haircare were mixed with their brand names.
Now, my main concern was that my client didn't have any branded items of their own, they were mostly a reseller of other brands including Mielle, Aveda, Vichy and others. So I couldn't really go for the anchor text along the lines of "brand name hair care" but I still felt that the benefits outweighed the downsides because if this worked, I'd be able to get anchor texts which came from high authority sites which others still didn't have for those exact terms.
Brand Anchors:
Hair Care anchors:
The results:
So the backlinks and the anchors are just one story, what actually happened in terms of ranking for these keywords? Well, that's where I checked for new terms that the site ranks for on GSC.
This was pretty simple, I compared the number of queries that included the term hair care over the past 24 hours (since this is still pretty new) and over the last 1 week, 1 month and 3 months.
Turns out that we are currently getting more queries showing up for terms related to hair care (on a per week basis) than compared to the 3 month standard.
The process:
I've noticed that over time, especially as the expert profiles get more established, I can offer a larger variety of responses for the expert queries. In these responses, I've tried to mix in inner pages (as long as the content on those pages are relevant to the query topic) or to sometimes mix in high SV keywords for the anchor texts by leaving our keyword as the anchor text going to the home page of the site. I had to spend more time on each response to the queries to encompass specific anchor texts and varied the target pages to the home page, or inner pages.
The test:
So to test this out, I asked our beauty niched client if I could go ahead with this test, and they gladly agreed. Since this is an ecommerce site, I went to their GMC and checked which category most of their products fell into, and it turned out to be haircare. So I checked that keyword on Ahrefs, and wanted to showcase why I pushed for this term.
It shows up as KD of 80 on Ahrefs but the SV varies from 57K on Ahrefs to 135K on Keywords Everywhere
I left the entire page as the screenshot to showcase how the serps tend to favour brands over general sites, and the number of RDs to the home pages for each of the sites.
When I went further into the anchor texts used for the top ranking sites, I noticed that they were mostly brand name variations, and very few of them went for just the term "hair care", and even any anchors that did include haircare were mixed with their brand names.
Now, my main concern was that my client didn't have any branded items of their own, they were mostly a reseller of other brands including Mielle, Aveda, Vichy and others. So I couldn't really go for the anchor text along the lines of "brand name hair care" but I still felt that the benefits outweighed the downsides because if this worked, I'd be able to get anchor texts which came from high authority sites which others still didn't have for those exact terms.
Brand Anchors:
Hair Care anchors:
The results:
So the backlinks and the anchors are just one story, what actually happened in terms of ranking for these keywords? Well, that's where I checked for new terms that the site ranks for on GSC.
This was pretty simple, I compared the number of queries that included the term hair care over the past 24 hours (since this is still pretty new) and over the last 1 week, 1 month and 3 months.
Turns out that we are currently getting more queries showing up for terms related to hair care (on a per week basis) than compared to the 3 month standard.
