Does tiktok shows promote option on every video now ?

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Liocezur

Newbie

Oct 8, 2025

11

3

• Jul 28, 2026

• #21

Yep, I see it on almost every upload too. From what I can tell, it's just a standard feature now—not a sign that your video needs promotion or is performing poorly.

 

potog

Registered Member

Jun 27, 2026

52

18

• Jul 29, 2026

• #22

Aang Aang said:

I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?

Click to expand...

i m seeing the promote feature on almost all my videos as well irrespective of their reach. i believe that it is just a case of tik tok trying to make ppl more aware of the tool rather than trying to gauge the qualiity of videos through this. it is very important for me to know what makes a video organiic hit.

 

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Bl4ckM4trix

Newbie

Jun 11, 2026

20

4

• Jul 29, 2026

• #23

I see the promote option on most of my videos too. I think tiktok shows it on every video, not only the ones that perform well.

 

MS Agency

Junior Member

Jr. VIP

May 4, 2026

103

24

• Aug 8, 2026

• #24

You can still choose specific videos to promote on TikTok, but this option is only available for videos that meet the eligibility requirements.

 

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SEOBella

Registered Member

Jul 24, 2026

57

9

• Aug 8, 2026

• #25

I have noticed that too and it seems like the promote option is becoming more common on TikTok videos I am also curious whether it is available for everyone or depends on the account and video

 

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Lipopo

Newbie

Jul 2, 2026

18

9

• Thursday at 12:45 PM

• #26

It seems Tiktok is showing the promote option on almost every video now, regardless of performance.

 

A

ademideadeleke

BANNED

Aug 5, 2026

18

1

• Thursday at 12:54 PM

• #27

I don’t think it shows on every video. From what I’ve seen, some videos have the Promote option while others don’t. I think it depends on the video and account.

 

HanTi5

Newbie

Jun 25, 2026

24

4

• Thursday at 12:54 PM

• #28

I think that’s an automated feature on TikTok. It’s very random sometimes I see it and sometimes I don’t. And I don’t think it has anything to do with the algorithm.