Which Affiliate offer advantages matter most to you?

Marina Aff2Day · Monday at 11:02 AM

Hi guys! As a manager in direct advertising company, I'm interested in understanding what really influences affiliates when choosing an offer.

Which advantages encourage you to test a new offer, and which ones make you continue sending traffic long term?

Would be interesting to hear real opinions from affiliates working with different traffic sources.

XSMMDoctor · Wednesday at 1:16 AM

Honestly, the biggest thing that gets me to test a new offer is cap flexibility. there is nothing worse than spending time and budget optimizing a campaign just for the AM to tell me there is a hard cap of 10 conversions a day. For long term, it is all about payout consistency and not shaving leads. If the EPC suddenly drops 40% on a Tuesday with no explanation, i am moving my traffic elsewhere. Also, letting us use our own custom landers and custom postbacks without making us jump through hoops is huge. @Marina Aff2Day if you want affiliates to stay, just be transparent about scrub rates and backend performance.

Marina Aff2Day · Wednesday at 9:11 AM

XSMMDoctor said:
Honestly, the biggest thing that gets me to test a new offer is cap flexibility. there is nothing worse than spending time and budget optimizing a campaign just for the AM to tell me there is a hard cap of 10 conversions a day. For long term, it is all about payout consistency and not shaving leads. If the EPC suddenly drops 40% on a Tuesday with no explanation, i am moving my traffic elsewhere. Also, letting us use our own custom landers and custom postbacks without making us jump through hoops is huge. @Marina Aff2Day if you want affiliates to stay, just be transparent about scrub rates and backend performance.

Sounds reasonable! Thanks for your opinion! Seems like it's all about disclosure - affiliates need to know from the start which traffic advertisers accept and on which terms. From our side I can tell that we always give everything affiliates need to know from the very beginning so there won't be a misunderstanding or conflict later.

P.S: Hard cap 10 conversion per day is crazy...

Which Affiliate offer advantages matter most to you?

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