Selling on FB vs Selling on IG

Reach isn't everything. I'd rather have 10 meaningful conversations on Facebook than 10k impressions on Instagram. In my experience, FB has stronger buying intent, while IG is more about personal branding
 
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From what we've observed, Facebook seems to be a better market in the long run, but it also depends on the type of product.
 
If your target market is agencies and coaches, I'd evaluate the platforms based on where your ideal buyers actually spend time and how they make purchasing decisions—not just where you can get the most views.
 
faddy1000 said:
Which one of those two is easier to get traction and steadier growth/rev?
We target Agencies and coaches.
Agencies mostly live on IG, a bit of larping there flexing client results
Coaches on the other hand I see them live and breathe on FB
I want to focus on one channel for Inflowave
Which one would be arguably easier to tap into, has better reach and is
more conversion oriented instead of just pure blank reach
Click to expand...

having sold on FB for about 10 yrs or more
its def easier to sell there
 
The location of your target audience plays a major role in determining the suitable platform.
 
On ig it usually is more female and younger audience so if your audience is that go for ig but if you need less tech savy peoples and more older you can go on facebook. Facebook groups in special are good
 
On Instagram a DM feels like a closed sale, while on Facebook, more details and explanations will go on before closing a sale from a direct message.
 
Instagram will be for brands and young people. Facebook will be for older people with trending products.
 
I think selling on Facebook is still the best option.
 
faddy1000 said:
Which one of those two is easier to get traction and steadier growth/rev?

We target Agencies and coaches.

Agencies mostly live on IG, a bit of larping there flexing client results
Coaches on the other hand I see them live and breathe on FB

I want to focus on one channel for Inflowave

Which one would be arguably easier to tap into, has better reach and is more conversion oriented instead of just pure blank reach
Click to expand...

Facebook is the easier channel for Inflowave to gain traction and steady revenue because dedicated groups and direct messaging build trust with coaches much faster than the surface level engagement on Instagram
 
I haven't tried your product yet, but for a multi-platform company like ours, operating both platforms simultaneously is essential. Both have potential; Instagram targets younger audiences, while Facebook is more mainstream but tends to appeal to middle-aged people.
 
If I had to pick just one, I'd go with Facebook. Facebook Groups and communities are still great for generating real conversations and leads, especially for agencies and coaches. Instagram is better for branding, but I think Facebook converts better when you're selling B2B services
 
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