It is always considered to be an optional part of SEO marketing, but it is actually a process. Trending is merely a preliminary stage because even though they attract new pple fast, they are of no use on their own.As a beginner, I sometimes feel like it is easy to chase trending topics, but they don't always bring long term traffic or loyal readers.
Do you think focusing on evergreen, helpful content is a better strategy than following trends, especially for new blogs?
Evergreen adds value. Without linking themsielves to a greater collection of evergreen articles, trends are just passing by.