Run Gambling Ads on Google, Meta, Tiktok: Ask Me Anything!

TikTok is the surprising one here — most people gave up on that. How stable is it compared to Google/Meta, or are you burning through a lot more accounts to keep it running?
 
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jimsk84 said:
Is the whitepage content crucial for your success, i.e. is it worth to board a fully functional social casino (or previously a fully functional sweepstakes site - before the ban) or is this content of limited importance from your experience.
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No it doesn't need to be fully functional social casino, it can be pretty basic. Google scans it with AI not with real humans

yjyj said:
Could you let me know the budget allocated per account?
Also, if a single account is used for 3–4 days, approximately how much would the advertising cost be?
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The daily spend depends on our clients, we have clients spending from 1,000$ per day to 50,000$ per day.
Gerald2 said:
Thanks for doing this AMA! I'm curious what's the biggest reason gambling ad accounts get suspended on Google or Meta and what practices have you found most effective for maintaining long term account stability
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They get suspended simply because of circumventing policies (Using cloaking) its gambling ads so its just not allowed. Long term account stability on google is difficult, we have accounts running for a few days and once they are banned we simply deploy a new one instantly. Almost 24/7 uptime.
 
Have you tried requiring users to complete a quiz or some other action first? For example, making them fill out a form or interact with the landing page before they can access the content. That kind of landing page may be harder for Google to evaluate automatically, although it would likely result in lower conversion rates.
 
@ThePPCJoker How long do you let a domain age, or do you use fresh domains, just a couple of days?

Do you go straight into BH quickly, as it only lives for a few days? Do you refer to the white warm-up launch or to when you switch to BH and cloaker?
 
for blackhat campaigns, do you always use the Website Traffic objective with Outbound Clicks as the conversion goal?
Would you mind sharing which campaign objective and conversion goal you're currently using?

Thanks a lot!
 
Which geos are easier to drive traffic to now?
 
Some questions:
- For affiliates and other niches, regarding google ads campaigns, is it better to create accounts or buy them already with expenses?

- How do you identify when a domain is "burned" and needs to be changed?
 
TurboMango said:
I will give it a try. Do they have any trial plan available?
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TrafficGuardian offers a 14 day free trial and a $49 Lite tier designed to test real-time bot and click fraud protection. Plans include live reporting, machine learning-based bot detection, and geo targeting to protect ad campaigns. I Hope this helps, otherwise you can always reachout to CS and request to extend trial by an extra week or two.
 
AdShow said:
Have you tried requiring users to complete a quiz or some other action first? For example, making them fill out a form or interact with the landing page before they can access the content. That kind of landing page may be harder for Google to evaluate automatically, although it would likely result in lower conversion rates.
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No, it will lower conversion rates significantly and ad account will still get banned.
NordViking said:
@ThePPCJoker How long do you let a domain age, or do you use fresh domains, just a couple of days?

Do you go straight into BH quickly, as it only lives for a few days? Do you refer to the white warm-up launch or to when you switch to BH and cloaker?
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domains should be like a week old or 2, thats enough. White warm up first, don't do BH kws directly.
 
hasiantt said:
for blackhat campaigns, do you always use the Website Traffic objective with Outbound Clicks as the conversion goal?
Would you mind sharing which campaign objective and conversion goal you're currently using?

Thanks a lot!
Click to expand...

Yeah just website traffic objective. Google ads is high intent so if you target the right keywords with exact match for Gambling (not phrase match) then you don't need conversion goals or anything like that. Accounts dont last long enough for that anyway.
 
@ThePPCJoker What’s your starting budget normally?

How long do you warm the white campaign with he site your going to cloak?

But most importantly what recommendations can you give to when we launch a campaign and get circumventing policy for cloaking at launch? When running social casino with approved license for SCG. Keywords or ad copy not including casino. Account is warmed up.
 
NordViking said:
@ThePPCJoker What’s your starting budget normally?

How long do you warm the white campaign with he site your going to cloak?

But most importantly what recommendations can you give to when we launch a campaign and get circumventing policy for cloaking at launch? When running social casino with approved license for SCG. Keywords or ad copy not including casino. Account is warmed up.
Click to expand...

For warm up you can spend around 30-40$, not more than that. Alot of accounts will get banned in the warm up stage as well so don't use too much money for the warm up. 1 week warm up is usually enough
 
@ThePPCJoker - on meta it seems like all traffic that we get is from bots, no convert. What settings do you have and what does the wh page look like on meta for you to make it work? Also, what does the ad itself look like?
 
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