YUNJI Agency
Newbie
- Jul 10, 2026
- 13
- 2
This checklist is for campaigns that were spending normally, then suddenly slowed down or stopped while still showing as Active.
When this happens, I first check whether the issue affects one ad set or the whole account.
If only one ad set is affected, I review its audience, budget, exclusions, delivery status, and recent edits.
If everything drops at the same time, I start with Account Quality, billing, and connected assets. I check the ad account, BM, Page, and payment method for restrictions, failed payments, spending limits, or other warnings.
I also check the Delivery column at the campaign, ad set, and ad levels. A campaign can show as Active while individual ads are still limited or under review.
After that, I check the campaign history for major edits that may have affected delivery.
Finally, I make sure the landing page loads correctly, the domain works, and there are no broken redirects. Tracking is not usually my first suspect for zero spend, but I still check the Pixel and optimization event if the website setup was recently changed.
The most common mistake I see is changing the targeting or creative too early.
What do you usually check first when a campaign suddenly stops spending?
When this happens, I first check whether the issue affects one ad set or the whole account.
If only one ad set is affected, I review its audience, budget, exclusions, delivery status, and recent edits.
If everything drops at the same time, I start with Account Quality, billing, and connected assets. I check the ad account, BM, Page, and payment method for restrictions, failed payments, spending limits, or other warnings.
I also check the Delivery column at the campaign, ad set, and ad levels. A campaign can show as Active while individual ads are still limited or under review.
After that, I check the campaign history for major edits that may have affected delivery.
Finally, I make sure the landing page loads correctly, the domain works, and there are no broken redirects. Tracking is not usually my first suspect for zero spend, but I still check the Pixel and optimization event if the website setup was recently changed.
The most common mistake I see is changing the targeting or creative too early.
What do you usually check first when a campaign suddenly stops spending?
