- Feb 28, 2019
- 7,422
- 7,854
Anthropic is known for its creative marketing, but their most recent advertisement is creeping people out. Titled “There’s hope in hard questions,” the company’s latest ad has been unsettling viewers with its weird imagery and doomer-ist tone.
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt leans into criticism of AI as a way to make Anthropic seem aware of (and therefore distinctly worthy of) the responsibility it carries.
The CEO of OpenAI, Anthropic’s chief rival, Sam Altman posted on X, “i thought this was satire, kept looking for the handle to be spelled c1audeai or something.”
Many people started calling out the weird & sinister tone and unsettling images, particularly the cemetery image that appears in the ad.
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt leans into criticism of AI as a way to make Anthropic seem aware of (and therefore distinctly worthy of) the responsibility it carries.
The CEO of OpenAI, Anthropic’s chief rival, Sam Altman posted on X, “i thought this was satire, kept looking for the handle to be spelled c1audeai or something.”
Many people started calling out the weird & sinister tone and unsettling images, particularly the cemetery image that appears in the ad.