i would concentrate my efforts on the areas where the efects can be compounded. in other words this involves enhancing the existing content creatiing stronger internal links within the website nd ensuring that my site serves users in ways which cannot be matched by the competitiion.
Internal linking usually gives the best return for time by improving crawlability, rankings, and page authority distribution.
In my experience, the best value I have found is in discovering pages that have impressions but are not performing well enough.
During that one hour, i will search for the pages where the numbers look promising but there is still something that is underused. It does not means that all of those pages should be completely rewritten sometimes just adding a missing piece of information, polishing the beginning, or aligning the page layout with the SERP can be enough to make an improvement.
One of my time return on task ideas would be to audit pages which are receiving impressionns but not doing well on the click through or ranking fronts. I analyses the search queries that generate impressions and correct any disparity in the process by, for example, tweaking the title, adding one missing part of content or internal linking. This will produce better returns compared to writing an entirely new article in this hour.
In my opinion, the best ROI results from identifying those pages that have impressions but fail to generate clicks and high ranking positions. In most cases, I prefer to identify what the bottleneck is it can be related to the title, user intentions, lack of a certain part, or poor internal linking. It takes little effort to make a couple of tweaks and push the existinng page further than it would takes an hour to create a new .
