Traditional Page organic reach has tanked hard, but experienced pros still pull massive engagement by heavily focusing on Reels for non follower discovery, migrating audiences into high trust Groups, and optimizing content for via Messenger to trigger Meta's new AI Discovery Engine.
Page reach is mostly dead unless the content actually gets shared, but Reels are still pulling decent organic numbers right now. Groups are where the real engagement is, from what I've seen an active group beats a page with the same follower count easily. So it's not dead, it just moved, static page posts don't work anymore but video and community stuff still do.
