What % leads don't need a new website?
- Thread starter drew2
- Start date
- May 17, 2018
- 936
- 1,338
How are you approaching the leads?
If you're going with a copy-pasted mass contact, contact them all.
If you're putting in the legwork for a personalized pitch, contact everyone that has a visible issue. If you pulled the leads properly, that should still be nearly everyone.
The "perfect website" doesn't exist yet, and I expect the vast majority of your leads will be using the same set of generic templates. You just need to identify the specific issue you're offering to fix and translate that into metrics your leads actually care about, instead of just assuming a fully new website is the right fit for everyone.
If you're going with a copy-pasted mass contact, contact them all.
If you're putting in the legwork for a personalized pitch, contact everyone that has a visible issue. If you pulled the leads properly, that should still be nearly everyone.
The "perfect website" doesn't exist yet, and I expect the vast majority of your leads will be using the same set of generic templates. You just need to identify the specific issue you're offering to fix and translate that into metrics your leads actually care about, instead of just assuming a fully new website is the right fit for everyone.
drew2
Newbie
- Sep 16, 2024
- 48
- 16
I'm thinking about cold calling them. I see visible issues on about 30% of them. I'm hoping they don't just repeat what I say the problem is to their current/last known web dev guy. There tends to be only 1-3 problems per site that has a problem.
Last edited:
- May 17, 2018
- 936
- 1,338
I wouldn't worry too much about them hiring someone else to fix the problem, their last web guy is the one who left it there, after all. And as long as you frame the problems in terms they understand, you aren't giving them a ready-made work order.
For example, instead of saying 'your mobile contact form has eight required fields and the call button is below the fold', I'd go with 'you're making potential customers work too hard to contact you, so some of them are going to call the next company instead'.
Explain what the problem is costing them in meaningful terms, but let them pay for the technical work to fix it.
For example, instead of saying 'your mobile contact form has eight required fields and the call button is below the fold', I'd go with 'you're making potential customers work too hard to contact you, so some of them are going to call the next company instead'.
Explain what the problem is costing them in meaningful terms, but let them pay for the technical work to fix it.