How long do you warm up accounts before scaling

It usually takes me 3 to 4 days, but it can sometimes last a week.

Depends on the account type and platform. For FB BMs: minimum 7 days of $5-10/day spend with healthy CPM, then scale by no more than 50% increments every 48-72h until you hit your target — too fast and you trigger anomaly review even with clean payment history. For Google Ads: 14 days minimum, smaller increment (30% per scaling), they're stricter on velocity. For TikTok ads: 5 days warm-up, can scale 100% per step — TikTok actually rewards aggressive scaling on accounts that perform. The metric to watch isn't time, it's CTR stability — if it drops by >20% after a budget bump, hold the new spend level for 72h before next scale.

I think 3 or 4 days is good for the account.

I warm up them for 12 days around

For individuals, a 7-day trial is recommended.

evebeatot said:

How long do you typically keep your accounts active before increasing the budget?

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once the first 2 or 3 billing thresholds clear successfully, you can begin scaling. to stay safe, don't increase the budget by more than 20% to 30% per day to avoid triggering sudden checkpoint locks. If you are using premium agency accounts, they usually require little to no warm-up time, meaning you can scale them almost immediately, though a 24-hour test run is still recommended to check pixel optimization