Do older Facebook ad accounts perform better than newly created ones?

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seotrends said:
In my experience it's less about raw age and more about spend history and consistency, an older account with sporadic activity doesn't seem to outperform a newer one that ramps up spend steadily. Campaign structure and creative testing still matter far more than the account's birthday.
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Thanks for your feedback. Facebook is currently sweeping a large number of new accounts, resulting in their complete deactivation; however, a few older accounts are still surviving.
 
Yeah older accounts get fewer ad reviews and less payment hold. That's real. What actually matters is your creative, targeting, and offer. Facebook doesn't care about your account's birthday if your pixel data is clean and your setup is right.
 
Both are important, accounts with a long spending history are better, but this only applies within the same niche. With Facebook's current algorithm, it's better to focus on creative campaign strategies.
 
From my experience running high-volume agency accounts, age itself doesn't magically lower your CPA or give you better CPMs out of the box campaign setup, creative, and pixel pixel/historical data are what drive actual performance.
However, where aged/older accounts absolutely destroy newly created ones is trust and stability. Older, active accounts have a established spending history, higher daily spending limits, and can handle aggressive scaling or minor policy bumps without getting immediately flagged or disabled by the automated bots. With fresh accounts, you're constantly walking on eggshells with low spend limits and instant bans
 
airtman said:
Campaign setup matters more than mere account age, the benefits of aged account dwells on campaign budgets for high budget campaigns that wants to bypass minor daily limit.
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I am running casino ads, so beyond campaign performance, account longevity is a major concern. I am very interested to know: are long-standing accounts actually better?
 
jeroldvaz said:
I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.
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In my opinion, older accounts are better than new ones because they are less likely to get disabled for no reason. During Facebook’s recent sweep, a ton of accounts got wiped out.
 
@jeroldvaz if you are running casino ads then aged accounts are pretty much mandatory. fresh accounts will get slapped with instant bans the second you upload anything slightly aggressive or start cloaking. it is not even about the historical data for optimization at that point... it is purely about surviving the automated compliance bots. you need that pre-existing trust score and spend history just to get the campaign active and keep it running for more than a day.
 
It delivers better performance, higher spending caps and more lenient creative review standards.
 
jeroldvaz said:
I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.
Click to expand...
For Facebook advertising accounts, age doesn't really matter, trust me. That's just a rumor that's been around for years; Facebook has updated it a lot now.
 
jeroldvaz said:
I am running casino ads, so beyond campaign performance, account longevity is a major concern. I am very interested to know: are long-standing accounts actually better?
Click to expand...
Yes they do matter on this basis, aged ad accounts have lesser restrictions on ads approval, given that the account has done multiple ads over the years, Meta algorithm won't be so strict in reviewing the ad as it'll be on a new ad account.
 
Account age does not matter. A well targeted campaign with good ad creatives usually performs better than older account with a poor setup. So, actions matters more than the age.
 
jeroldvaz said:
I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.
Click to expand...
Account history has been known to work as an advantage at times but this is definitelly not a guaranted one. The management of the account as well as the performance of the campaigns themselves play a great role in that. account age often becomes less important than testiing nd making adjustments.
 
Falken Agency said:
From what I've seen, account age alone doesn't seem to determine performance. I've had older accounts perform poorly and newer ones do just fine with the same strategy. In my experience, campaign quality, compliance, and consistent account history tend to have a much bigger impact than the account's age itself.
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Thank you for your input. I will consider using newer accounts, as long-standing accounts with an established spending history command very high prices on the market these days.
 
Longer accounts will have higher spending limits because they have a good trading history; the spending limit will be increased with each transaction.
 
Dawin L said:
aged accounts (those with an existing spend history) completely beat new accounts when it comes to durability and scaling potential: they have higher daily spend limits and greater trust with meta, making them extremely resistant to random bans when you scale budgets aggressively. On top of that, campaign approvals are way faster compared to brand-new accounts, which easily trigger checkpoints the moment you touch the budget
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That’s right; I’ve noticed they get approved very quickly by Facebook and come with high spending limits. However, their ad delivery performance remains a question mark, as opinions on the matter vary. But do you think they’ll last longer than new accounts?
 
Older accounts may have more trust but campaign quality matters much more
 
jeroldvaz said:
I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.
Click to expand...
I think account age matters a little, but campaign setup and optimization matter much more.
 
Yes, but not always.

The performance of a Facebook ad account depends on many factors beyond just the account's age.
 
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