- Aug 20, 2025
- 98
- 37
Shifting the strategy to clean up historical content decay and heavily optimizing for strict user intent has given the best long-term returns. Instead of constantly pushing out new, unvetted pages, going back to update or prune older, underperforming content works wonders for overall crawl budget and site authority. Aligning every piece of content perfectly with what the searcher actually wants to find makes rankings far more resilient against broad core updates. 