- Oct 28, 2013
- 117
- 15
Thanks for your feedback. Facebook is currently sweeping a large number of new accounts, resulting in their complete deactivation; however, a few older accounts are still surviving.
Do older Facebook ad accounts perform better than newly created ones?
- Thread starter King247 Agency Global
- Start date
- Apr 21, 2025
- 405
- 108
Yeah older accounts get fewer ad reviews and less payment hold. That's real. What actually matters is your creative, targeting, and offer. Facebook doesn't care about your account's birthday if your pixel data is clean and your setup is right.
- Jun 8, 2025
- 606
- 176
From my experience running high-volume agency accounts, age itself doesn't magically lower your CPA or give you better CPMs out of the box campaign setup, creative, and pixel pixel/historical data are what drive actual performance.
However, where aged/older accounts absolutely destroy newly created ones is trust and stability. Older, active accounts have a established spending history, higher daily spending limits, and can handle aggressive scaling or minor policy bumps without getting immediately flagged or disabled by the automated bots. With fresh accounts, you're constantly walking on eggshells with low spend limits and instant bans
However, where aged/older accounts absolutely destroy newly created ones is trust and stability. Older, active accounts have a established spending history, higher daily spending limits, and can handle aggressive scaling or minor policy bumps without getting immediately flagged or disabled by the automated bots. With fresh accounts, you're constantly walking on eggshells with low spend limits and instant bans
- Oct 28, 2013
- 117
- 15
I am running casino ads, so beyond campaign performance, account longevity is a major concern. I am very interested to know: are long-standing accounts actually better?
SmstoProxy
Newbie
- Jun 15, 2026
- 7
- 2
In my opinion, older accounts are better than new ones because they are less likely to get disabled for no reason. During Facebook’s recent sweep, a ton of accounts got wiped out.
SignalMint
Registered Member
- Jun 25, 2026
- 89
- 26
@jeroldvaz if you are running casino ads then aged accounts are pretty much mandatory. fresh accounts will get slapped with instant bans the second you upload anything slightly aggressive or start cloaking. it is not even about the historical data for optimization at that point... it is purely about surviving the automated compliance bots. you need that pre-existing trust score and spend history just to get the campaign active and keep it running for more than a day.
- May 12, 2023
- 1,728
- 252
For Facebook advertising accounts, age doesn't really matter, trust me. That's just a rumor that's been around for years; Facebook has updated it a lot now.
airtman
Power Member
- Sep 18, 2017
- 574
- 342
Yes they do matter on this basis, aged ad accounts have lesser restrictions on ads approval, given that the account has done multiple ads over the years, Meta algorithm won't be so strict in reviewing the ad as it'll be on a new ad account.
Ranking Pilot
Registered Member
- Jun 16, 2026
- 86
- 45
Account age does not matter. A well targeted campaign with good ad creatives usually performs better than older account with a poor setup. So, actions matters more than the age.
giggleframe
Newbie
- Jul 2, 2026
- 24
- 6
Account history has been known to work as an advantage at times but this is definitelly not a guaranted one. The management of the account as well as the performance of the campaigns themselves play a great role in that. account age often becomes less important than testiing nd making adjustments.
- Oct 28, 2013
- 117
- 15
Thank you for your input. I will consider using newer accounts, as long-standing accounts with an established spending history command very high prices on the market these days.
- Oct 28, 2013
- 117
- 15
That’s right; I’ve noticed they get approved very quickly by Facebook and come with high spending limits. However, their ad delivery performance remains a question mark, as opinions on the matter vary. But do you think they’ll last longer than new accounts?
RafaStore37
Newbie
- Jan 21, 2024
- 8
- 2
In my experience, the older, the better
- Nov 7, 2020
- 426
- 91
I think account age matters a little, but campaign setup and optimization matter much more.
Charles yoo
Newbie
- Jul 10, 2026
- 48
- 5
Yes, but not always.
The performance of a Facebook ad account depends on many factors beyond just the account's age.
The performance of a Facebook ad account depends on many factors beyond just the account's age.
doodlepilot
Registered Member
- Jul 1, 2026
- 75
- 36
I believe there is a common misconception between account age and account history. It does not appear to show the same level of stability as an account that maintains a spend and shows gud payment history without any policy problemms . It is more stable for me than just the account age itself.
- Oct 28, 2013
- 117
- 15
However, I’ve heard opinions suggesting that older accounts have a better chance of surviving Facebook's sweeps. Is there any truth to that, my friend?
Zephyroo
Registered Member
- Jul 9, 2026
- 75
- 19
they do survive sweeps better but only if they have actual spend history. if you buy an aged account that has just been sitting there idle for two years with zero spend, it will get flagged during a sweep just as fast as a fresh profile. facebook looks at the trust score which is mostly billing history and consistent activity. if you have an account that has been spending daily for months without issues, that one is way more resilient during normal sweeps compared to a brand new one. but yeah, age alone without activity is kinda useless for surviving bans.