Tried Bing Ads for the first time, honestly surprised by the results

Yea its pretty normal, i just run both and let Bing bring the extra cheap conversions.

Do not compare Bing only by traffic volume. Compare it by cost per lead and return on investment. That's what really matters.

Yeah its normal, Bing traffic is usually lower but CPC can be cheaper, i would run both and compare the conversion data before cutting one.

Bing has it won ways to work. Something have a huge traffic compared to Google and most things won't even get impressions. It's just upto your niche i guess

yeah the volume is always going to be a fraction of google, thats just how it is. but one thing to watch out for on bing is their partner network. they default you into syndication partners which can bring in a lot of junk clicks. if you imported directly from google ads, make sure to check your distribution settings and maybe set it to bing owned and operated only. for local services though, the older desktop demographic on bing actually converts really well for things like home repairs or plumbing. keep both running but just babysit the partner traffic.

Its not a surprise lol .Desktop users are mostly business users. And bing is mostly desktop users and such. Seeing as the windows phone flopped etc etc.