So, i want to know what are the mistakes i should avoid.
1... don't put all of your resources (time, money, mental energy, hopes) into your 1st project! It will most likely fail at some point, so you might need to start over. Treat your 1st website like a fun project that - if it pans out - you will consider as a side, and
still limited project that can still fail at some point. And if it doesn't pan out, write it off from your life (both mentally and physically) and think of it as a learning experience, then move onto the next project if you're not yet butthurt about the first (of your many to come) SEO fails.
2... don't assume that SEO is a once-off process! Most newbies think that publishing a few articles and getting some free backlinks will make them rank and bank. SEO is an ongoing process because google wants you to waste your time and energy so they can keep being rich and powerful, so you either have to embrace your slavery, or stop doing SEO altogether, there's no in-between for this. So, embrace the grind and long-term goals, or else SEO is not for you.
3... in case that you do wish to embrace SEO, don't postpone launching your first website until things are "perfect". In SEO, there is no such thing as perfection, the sooner you start (even if you don't fully know / understand what you're doing), the quicker you'll either fail, succeed, or learn what works at that time.
4... many / most informational keywords are being covered by google's AI with the content that they steal from you and from other people who create that content. So - if possible - target only commercial or personal-experience-based keywords so that the AI has nothing to steal on those keywords.
5... just like with SEO, blogging is also an ongoing process. If you can't blog at least once a week for several years straight don't even think about getting into blogging, it will end up eating up all of your time, money, and energy!
6... SEO is not just about backlinks anymore. If you wish to succeed (especially as a newbie, and especially in tough niches) you need to nail down a lot of the core components of SEO, such as:
- niche + keyword research
- site planning + structuring
- technical SEO + site optimization (mobile friendliness, site speed, easy crawlability, indexability, and navigation)
- content optimization + internal linking
- offsite SEO (backlinks + site promotion + social signals)
7... with regards to backlinks, anchor texts are still important, in the sense that you still want to keep your exact match anchors under 5% for the most part (some niches / industries might require higher ratios of exact match anchors, but most of them don't need such aggressive anchors, so aim for 1-3% exact match anchors for each page)
8... while getting traffic on informational keywords might prove to be difficult with the infestation by the AI, you will still want to point most of your backlinks to your informational pages instead of the commercial ones. The official reason for this being that people rarely link back to product / service pages, they usually tend to link back to guides, tutorials, info pages in general.
