Bing Ads lead gen - am I targeting wrong audience?

We had the same issue with Bing lead gen.Bing traffic behaves very differently from Google sometimes
 
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Have you looked at the search terms report? Sometimes the keywords look fine, but the actual queries triggering ads are not a great fit.
 
Try checking search terms, adding negative keywords, and using audience filters because bad traffic usually comes from irrelevant queries.
 
CosmicBanana said:
Hey,
Running a lead gen campaign on Bing Ads, getting clicks but leads quality is really bad. Client is complaining leads are not converting on their end.
Tried changing keywords but same result.
Anyone here who runs lead gen on Bing, how do you filter out bad traffic? Any specific audience settings you use?
Thanks
Click to expand...
Try narrowing the audience by location, device, and time of day. Sometimes low quality leads come from specific segments that can be excluded.
 
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