Bing Ads is 90% bot traffic? My bounce rate is insane.

The truth is, it’s because of the search bar on the Windows Taskbar. When you look for something on your own computer using that search bar, Microsoft automatically opens a Bing search window in the background and displays your ad. And when users close it immediately after accidentally clicking it, that counts as a ghost click.
 
Try blocking partner traffic for a few days and see if the numbers change.
 
Could be bad traffic but not always bots, check your targeting, search terms and placements first because wrong audience can cause high bounce rate.
 
Back
Top