I completely agree that organic reach on Facebook has been declining, and it's great to see that many of you have found success with switching to short videos and Reels. I've also noticed that having a linked Instagram account and posting Reels consistently can help boost reach on Facebook. However, I'm curious to know if anyone has experimented with Facebook's built-in features like Live streaming or Facebook Stories, and if they've seen any positive impact on reach. Do you think these features can help level the playing field for organic content, or is paid advertising still the way to go? I'd love to hear about any successful strategies you've implemented recently.