Tried Bing Ads for the first time, honestly surprised by the results

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AdStreamMaster

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Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
 
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I had similar experience with bings too. Traffic volume is lower than Google, but sometimes conversion quality feels surprisingly better and CPC stays cheaper.
 
For a local business Bing can work really well because CPC is usually lower and competition is less. Low impressions are normal since traffic volume is smaller than Google Running both platforms together is better because you can get extra leads at lower cost
 
Yeah that’s pretty normal with Bing. Lower traffic but usually cheaper clicks and less competition too. I run both for a few local campaigns and Bing still brings solid ROI even with lower volume. Just don’t expect Google-level traffic from it.
 
Yeah that's prettly normal with bing . lower volum than google but sometimes traffic convertss surprisingly well because competition is lower there
 
if you're getting conversions at lower cost. Keep Google as your main driver and let Bing run on the side with low budget. You're already seeing cheap clicks that convert , so don't turn it off. Just expect Bing to match Google's volume. Treat it as a bonus channel
 
AdStreamMaster said:
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
Click to expand...
To help optimize your setup, are you currently using Exact, Phrase, or Broad match keywords, and did you use the Google Ads import tool to set up your Bing campaigns.
 
Yeah that’s pretty normal with Bing. Lower volume but sometimes way cheaper conversions depending on niche. I run both together usually. Bing won’t replace Google traffic but it can still bring easy extra leads for cheap.
 
Bing is underrated for local stuff imo. Older audience + less competition keeps CPCs lower.
Just don’t expect Google level volume. Treat it like bonus traffic not main source.
 
Totally normal, Bing volume is always lower but the audience quality and CPCs make it worth running alongside Google, treat it as a bonus channel not a replacement, even 20-30% extra conversions at half the CPC is pure profit especially for local service businesses.
 
Yeah that’s pretty normal with Bing, lower volume but usually cheaper and less competitive traffic. I run both together personally, Bing won’t replace Google but it’s easy extra leads if ROI is positive. For local stuff especially, Bing traffic can convert surprisingly well.
 
AdStreamMaster said:
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
Click to expand...
Bing does not have as much visibility as Google, so impression is always less.

In my experience, if we commit the same efforts to Bing as we do to G, it always pays off
 
I've found bing useful as a backup traffic source. even when volume is low, it can be help smooth out lead flow and give you another place to test what works before scaling elsewhere.
 
Yes, low volume is normal on Bing. I usually run it together with Google for extra leads.
 
Volume is always going to be a fraction of Google, nothing you can do about that. But watch out if you used the google import tool... bing loves to opt you into their audience network and syndication partners by default. That's where a lot of junk clicks come from and it can eat your $20 budget fast on useless traffic. Check your publisher reports and start excluding the garbage domains. Keep it to search only and it's a nice little earner on the side, definitely keep both running.
 
AdStreamMaster said:
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
Click to expand...
Yeah low volume is pretty normal with Bing compared to Google. The traffic is smaller but sometimes the users can be cheaper and less competitive. I think if you are already getting conversions, there is no reason to stop it. I would keep both running and compare the actual cost per lead, not just clicks. Google will bring more volume but Bing can be a nice extra channel with lower CPC. Just keep testing and adjust budget based on results.
 
I've noticed Bing traffic can be more consistant once the campaign has some history, first few weeks can be a bit slow.
 
Bing traffic is usualy lower volume but the cpc savings can be worth it for local campaigns. I would run both for a month and compare cost per lead instead of just clicks, that gives a clearer picture.
 
Yeah, low volume is pretty normal on Bing, but if you’re getting cheaper clicks and conversions then it’s worth running alongside Google.
 
This situation is completely normal for Bing Ads, and it is definitely worth running campaigns on both platforms simultaneously. You shouldn't give up on Bing, as it offers a high ROI, something Google cannot match at such a low cost.
 
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