Are we spending too much time creating new content?
- Thread starter Digital Overseer
- Start date
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- Tags
- white hat seo
haspamm
Newbie
- May 19, 2025
- 27
- 11
I think it depends on how old the site is. If I only had 20 or 30 articles, I'd probably spend most of my time building out the site before worrying too much about updating older content. Once I have enough content to work with, going back and improving existing pages seems like much better use of time.
- Jun 19, 2013
- 134
- 34
Everything depends on the one question - are you able to get your pages to the AIO. If not - the only thing you will eventually get is views and no clicks.
affiliate08
BANNED
- Sep 25, 2008
- 85
- 22
I think it's about balance. Updating existing content often gives faster SEO wins, especially for pages that already have rankings. I usually refresh old articles first, then create new content only when there are clear keyword opportunities.
Updating existing content has given me faster wins. Refreshing outdated pages, improving search intent, and strengthening internal links often delivers better ROI than publishing more articles.
bonnybolt
Registered Member
- Jul 1, 2026
- 51
- 8
I believe there are many people who don’t know how important it is to update the content they already have. The page, which already has certain ranking and backlinks, can sometimes be optimized and go ahead more quickly than any other page. I still create new content, but 1st of all, I check out my old pages.