Followers are growing but engagement keeps dropping

Rank Mint · Tuesday at 6:27 PM

Hey all,
Seen a few accounts recently where followers numbers keep increasing but likes, comments and story views do not seem to follow.
Is this mainly an algorithm issue, audience quality problem or something else? For those managing instagram pages then what metrics are you paying the most attention to these days besides follower count?
Would love to hear your thoughts.

SEOWITCH · Tuesday at 6:32 PM

You should also check the content quality. If this continues, you'll likely see a lower follower growth rate.

MiSparrow · Tuesday at 6:35 PM

It seems that Instagram is just increasingly limiting reach and testing content on "cold" audiences. I’ve long started paying more attention to post reach and saves rather than the actual follower count

toxoplasmosis · Tuesday at 6:43 PM

SEOWITCH said:
You should also check the content quality. If this continues, you'll likely see a lower follower growth rate.

This might sound dumb but what do you check to make sure a post is high quality? Is it how much original content there is in the post, or more just an overall gut check?

curdoc · Wednesday at 7:32 AM

You should check your reach, shares, saves, and story replies. They usually give a much better idea of how healthy an account actually is.

steveab · Wednesday at 7:36 AM

I think you are getting fake followers.

AffiliateWizardry · Wednesday at 7:36 AM

If followers are growing but engagement is falling I suggest to look at content relevancy posting consistency and audience targeting rather than focusing only on the follower count.

duke1921 · Wednesday at 11:45 AM

Rank Mint said:
Hey all,
Seen a few accounts recently where followers numbers keep increasing but likes, comments and story views do not seem to follow.
Is this mainly an algorithm issue, audience quality problem or something else? For those managing instagram pages then what metrics are you paying the most attention to these days besides follower count?
Would love to hear your thoughts.

Post shares. Because that means people found that piece of content very informative, to the point people are sharing it with other.
.

SEOWITCH · Wednesday at 7:52 PM

toxoplasmosis said:
This might sound dumb but what do you check to make sure a post is high quality? Is it how much original content there is in the post, or more just an overall gut check?

Not a dumb question at all. For me, it's a mix of both data and a gut check.

Original content helps, but I mainly look at whether the post provides value, matches what the audience wants to see, keeps people engaged, and encourages actions like saves, shares, comments, or profile visits. If people are interacting with the content and coming back for more, that's usually a good sign it's high quality.

MegaSmith · Wednesday at 7:59 PM

I see this a lot when follower growth comes from broad content but the audience is not really interested in future posts. These days I pay more attention to reach, shares and story retention than follower count

A growing account with falling engagement usually points to audience quality issues more than growth itself

Followers are growing but engagement keeps dropping

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