Need Advice on how to generate warm leads for SEO

the builtwith + loom stuff is the right call but honestly where you send it matters as much as the video itself. ecom owners barely check the support inbox, that contact form thing was never gonna work. i started dropping the loom in their instagram or fb page DMs instead since thats where most of these store owners actually live all day, reply rate went up a lot just from that switch.

other thing nobody really touched... follow up. most people send one video and disappear when they dont hear back. i send the first touch, then like 3 days later a short "did this make sense or want me to walk through it" and a lot of my replies come on that second or third nudge, not the first. people are busy, one message gets buried.

also +1 on dropping the scraped lists, your domain reputation is probably already cooked if youve been blasting them. if you keep cold emailing at all use a separate throwaway domain for it, dont burn your main one.

and yeah skip "seo services india", thats a money pit. pick a small city, rank it while you do manual outreach for cash now. the ranking is just proof later, its not your lead source on day one.

You are going too broad imo. “Business website/ecommerce site” is not a lead list, it's everyone, so the message becomes generic and nobody replies.

Pick one tiny segment first, like dentists in Pune, Shopify fashion stores in India, clinics with slow sites, hotels with bad GMB, etc. Then scrape 200-300 manually from Google/Maps/BuiltWith, check if they actually have a problem, and send a 3 line message with 1 specific issue. Not “we do SEO”, more like “your category page is indexed but title is same on 48 pages, this is probably wasting traffic”.

Warm leads usually come from intent signals, not just contact info. New site launched, running ads but no organic pages, dropped rankings, bad reviews, hiring marketing staff, recently funded, new Shopify store... those are way easier to open convo with than random owners. Also dont send to contact form if you can find owner/marketing person LinkedIn, IG, FB page, or WhatsApp for local businesses. Contact forms are basically a graveyard.

Ranking for "seo services india" is a suicide mission if you need clients this month, that takes way too long and the competition is brutal. Honestly if you need cash now you have to go outbound but do it smarter. @The WP Nerd is right about looking for intent. What worked for me last year was targeting businesses already spending money on Google Ads but ranking poorly on organic search. If they are already paying for PPC, you know they actually have a marketing budget. I just scrape maps for high ticket niches in mid-sized US or UK cities, find the ones running ads, and send a quick 45-second video showing how they are losing clicks to competitors on organic. Don't bother with contact forms, try to find the owner on LinkedIn or just call the office and ask for the manager. Much easier than blasting thousands of cold emails.

I advise you to start doing SEO to promote your services.
Worked for me but it takes some time.

good points .Reaching out through instagram or facebook Dms often works better since many store owners are more active there. follow ups also important because a lot of prospects responds after the second or third touch.

If you got bloggers and youtubers from your PPC ads, your targeting or your lead magnet was way too broad. I tried running ads for seo clients a few years back and got flooded with newbies wanting free advice because my landing page offered a free audit instead of targeting actual buyers. If you want ecom owners, you need to call out their specific platform in the ad copy, like Shopify stores doing over a certain amount, and exclude search terms related to learning seo. But outbound is still faster if you need cash this month. @The WP Nerd is right about looking for actual problems... i usually look for sites that have massive drops in organic traffic after the latest Google updates and hit them up. They usually reply because they are already panicking about losing sales, so you don't even have to sell them hard.