AI deep research agents cite UGC from sites like Reddit or Wikipedia in roughly half of all queries - The Cornell research

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The Cornell research finds that deep research agents, which are the real-time scrapers that tools like Google AI search and ChatGPT use to retrieve web content with citations in response to user queries, cite user-generated content from sites like Reddit or Wikipedia in roughly half of all queries, and that nearly a quarter of all citations come from user-generated websites.

The researchers found that “a single poisoned Reddit comment can influence generated outputs for an entire cluster of related [AI] queries."

You can manipulate AI tools like ChatGPT, Gemini, and Claude into believing that your products and services are best in the market simply through Wikipedia articles and Reddit comments. The use case is vast as we can apply it in affiliate marketing, branding, parasites, etc. This is Black hat SEO on steroids.

You can read the research paper here:
https://arxiv.org/pdf/2605.24245
 
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