Need Help with Google Ads and Facebook Ads for eCommerce – Not Getting Good Results

Yeah @OverthinkingCat retargeting only works if you actually have quality traffic coming in... if your pixel is learning from garbage cold traffic then your retargeting is just going to retarget more garbage.

Honestly for facebook you gotta go broad but use a pre-lander to filter the clicks. i started doing this last year with a health niche store and it saved our margins. instead of sending them straight to shopify, send them to a fast 3-point listicle page. it warms them up and filters out the accidental clicks so your pixel only optimizes for real buyers.

For google search ads... if your quality score is trash just switch to shopping or performance max. search is too expensive for basic ecom unless you are bidding on high-intent long tail keywords or competitor brand names. whats your actual niche though @MyDigitalSpace? if you are selling saturated dropship stuff no amount of ad tweaks will save a bad offer.

I would first test different landing pages and ad creatives because that made the biggest difference for my store.

@CTRWizard7 nailed the big one imo, the offer matters way more than the ad tweaks. You can have a perfect quality score and still lose money if the product is the same thing 500 other stores are running.

One thing nobody mentioned... your Quality Score is mostly expected CTR, ad relevance and landing page experience, and expected CTR is the one people ignore. If your ad copy doesnt match search intent closely your CTR stays low and the whole score drags down. So actually match your headlines to the exact search terms, not just the keyword you bid on.

For FB the pre-lander advice is solid, but dont sleep on your creative testing volume. Most people test 2-3 creatives and call it a day. You need like 10-15 angles running to actually find a winner, most of them will flop and thats fine.

Whats your niche though? Like @CTRWizard7 said if its saturated dropship the ad settings wont save you.

Yeah @PPCPirate is right about the expected CTR. If you want to bump the Google Quality Score fast, try setting up super tight ad groups with just 1-2 exact match keywords and put those exact terms in your headline 1 and path. It's tedious but it forces the relevance score up.

For FB, honestly if your budget is tight, stop trying to compete with big brands on broad purchase optimization right away. Try running a conversion campaign optimized for Add to Cart first just to get some data flowing and train the pixel, then switch to Purchase once you get some consistency. Also look at what your competitors are actually doing... use the Meta Ad Library to see if they are sending traffic to the product page or a pre-lander. If they've been running the same lander for a month, just build a similar one. What niche are you in anyway @MyDigitalSpace?

Please don't optimize for ATC like @BidNomad suggested... thats a fast way to burn budget on window shoppers who love clicking but never buy. fb pixel is too smart now, if you optimize for ATC it gives you exactly that and your checkout abandonment will go through the roof. always optimize for purchases even with a small budget.

if your budget is tight just go broad on fb with 3-4 different creative angles and let the algorithm do the work. if the product is good and the lander is fast it will convert.

for google search, if you are struggling with quality score its usually because you are bidding on broad keywords. try exact match with negative keyword lists updated daily. but yeah like the others said, if you are selling generic dropship stuff no amount of campaign optimization is going to fix a bad offer. what are you actually selling @MyDigitalSpace?

Yeah @SignalMint is right about the ATC optimization, definitely dont do that unless you want to burn cash on window shoppers. FB will just find people who add to cart but never buy. Always optimize for purchase even with a low budget.

For the google quality score, if you dont want to rebuild your whole site, just spin up a fast lander on something like Replo or even a basic static page. Put the main search terms in your H1 and the meta tags, and make sure the page loads in under two seconds. That usually fixes the landing page relevance score pretty fast.

But like the others said... search ads are a money pit for ecom unless you have crazy high margins or a really unique product. Are you doing search or shopping? @MyDigitalSpace let us know the niche otherwise we are just guessing here.