Reddit Gained Top Positions On Google In Every Niche After May Core Update

I was reading through some recent search visibility data and found something interesting that I think is worth discussing here.

According to a study tracking 100,000 keywords, Reddit increased its presence in Google's top 3 results across every niche that was analyzed after the latest core update.

The biggest growth wasn't in traditional SEO-heavy sectors. It was in niches where users are actively looking for real experiences and opinions.

Some notable increases were seen in:

• Pets
• Education
• Sports & Fitness
• E-commerce

In some of these categories, Reddit now appears in a surprisingly large percentage of top 3 search results.

One thing that grab my attention even more is that YouTube's regular organic visibility actually declined during the same period. This doesn't necessarily mean YouTube lost traffic, but it suggests Google may be treating discussion-based content differently than before.

Another interesting point:

Only about one-third of the domains that lost rankings during the previous update managed to recover. The majority are still struggling to regain their positions.

For anyone doing SEO, content marketing, or reputation management, this reinforces something many of us have already noticed:

Google seems to be rewarding authentic discussions and first-hand experiences more heavily in certain niches.

Now I just wan to know what others are seeing.

Have you noticed Reddit threads outranking traditional websites more often in your niche, or do you think this trend is being overstated?

Source: https://www.searchenginejournal.com...-in-every-niche-after-may-core-update/578502/

From my side, old Reddit mentions started getting more impressions in GSC after May, while some normal blog pages just sat there looking unemployed

Ranking content is no longer enough for SEO, you also need people talking about your brand. Places where discussions happen are Reddit, forums, Discord, Facebook, all are more valuable now

Yes, I have also noticed reddit threads outranking traditional websites more often, especially for queries where people are looking for opinions, reviews or real experience. In my point of view, the trend is real rather than overstated. Google seems to be placing more value on user generated discussions because they often answer questions from a practical, first hand perspective.

I’m more curious about how long this change will last. Algorithm updates can shift things pretty quickly, so it would be interesting to compare the same keywords again after a few months.

reddit can be useful, but some threads are still pretty shallow or outdated so i don’t think it should replace niche sites entirely.

shijin said:

From my side, old Reddit mentions started getting more impressions in GSC after May, while some normal blog pages just sat there looking unemployed

Click to expand...

What do you mean by saying blog pages are unemployed?