Telegram ads becoming too competitive for new advertisers

Hi everyone,
I have been watching telegram ads space for a while, and it feel like thing have changed significantly.
A few year ago, it seemed easier to launch a campaign, find profitable target channels, and scale. Now, subscriber costs appear higher in many niche, approval reviews are stricter, and finding quality traffic takes a lot more testing.
Would love to hear what other advertisers are seeing in 2026

I think telegram ads is still one of the best traffic sources available today, but it is more competitive than it was a few years ago.

The biggest mistake I see new advertisers make is expecting profitable results from a single campaign. Telegram ads has become a testing game. The advertisers getting the best results are constantly testing new creatives, target channels, and offers rather than relying on one setup

According to me telegrams ads is definitely more competitive than it was a few years ago. But I would not say it is too difficult for new advertisers. More advertisers are using it and competition in popular niches has increased.That Reviews are stricter now, especially when it comes to destination Quality and channel relevance.The destination channel needs to look trustworthy , active , and provide a good user experience.

Abby Sharp said:

Hi everyone,
I have been watching telegram ads space for a while, and it feel like thing have changed significantly.
A few year ago, it seemed easier to launch a campaign, find profitable target channels, and scale. Now, subscriber costs appear higher in many niche, approval reviews are stricter, and finding quality traffic takes a lot more testing.
Would love to hear what other advertisers are seeing in 2026

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It is because more people join and use the telegram ads, therefore making the ads more competitive.

I do not think that new advertisers should avoid Telegram. Instead I think it is becoming more important to understand your target audience and create content that people actually find useful and engaging.