[JOURNEY] Building Amazon FBA Private Label Brand, $100/day → $1,000/day Profit, Started in Jan 2026

I have read a lot of Journeys on BHW and decided to start sharing my journey thread for Accountability and real Learning what’s working in the Amazon FBA Space in 2026

I've been in ecommerce for years. Started as an Amazon seller in the UK with 1 Product after 1 year due to High Vat and low profitabilty shifted to Amazon Services side. Been running an Amazon Account management agency and doing six figures in services. Good money, but it's a service business You trade time for money. I want to change and start Product Business Physical or Virtual products so it could be more scaleable

So in 2026, I went back to selling. Building my own private label brand on Amazon US the same Stuff what i do for other Sellers

Started with Most Important and difficult Phase Products Research, I started that back in 2025. First product launched in Feb 2026. I'm already 5 months in, so let me catch you up on everything before I start posting daily updates, Success Failure

What We did to start this Brand:

• Most Important point for any Brand selecting Right Products so we Finalized 5 products for these Launches (Remember these 5 Finalized Products were selected out of at least 1000 shortlisted Products and it took us at least 3-4 Months, Used Helium 10 + Amazon own tools to do full product research, No Other tool i use)
• Supplier Finalized from China, Sampling, Order Placing, Shipping Products to Amazon FBA average 500 units per product
• Set up LLC in US, Bank Account, Amazon Seller Account Setup, Got Trademark Application, Brand Registry with Amazon Done
• Amazon Listing Setup, Pictures, Brand Story, Premimum A+ Content Everything
• For early Reviews enrolled all Products in Amazon Vine — It’s an Amazon Program to get 1st 30 reviews at the cost of $200+ Free shipping of your Products to Amazon selected Reviewers.

Where each product stands right now by 4th June 2026:

Product 1 —We got 3.4* rating from Vine Buyers, PPC Not converting at all due to bad rating star. Still sitting on 500+ units in Amazon FBA. We're basically stuck on this one.(Considering Fail Product)

Product 2 — 4.5* stars, but PPC CPC is 3$ insane High. Cost per acquisition kills the margins. Also a giftable/trendy product — seasonal demand. Not moving forward with heavy spending here. (No Sales, Dead for Now buy have 400 Units in FBA)

Product 3 — This one launched with two variations, started advertising on one Variation only, Started Moving Slow buy in Month 3 — we sold over 1,000 units and went out of stock. Ad spend was only $50 to 100$ Per day on average. Profitable sales on this ASIN . Seeing good Margins, these are not net margins. I've not added my own time, team costs, and tools cost yet. But gross margin is positive, and that's the signal I needed. Currently Waiting for Inventory of this Listing but lose our Sales.

Product 4 — Inventory Order Placed with Supplier with 30% Advance yet not shipped to Amazon FBA. (Not Launch Yet)

Product 5 — Amazon Deactivated our Listing and Asked for Certification, Supplier Don’t have that Certification if we go with our own Certification it will Cost us around 1000$. (Not Launch Yet)


My Goal Which i want to Achive from this Brand:

In May 2026 Month we did 100$ Per day Profit. My Goal is $1,000/day Gross profit from this brand. I want to hit that within 2026.( See the Attached Screenshot)

Right now we're at the starting point of that journey, and I'll be documenting every day, Sales, Ads, Profits/ Loss, What New Applied, what's working, what's not and sharing with you real Strategies i use for getting sales.

Why I'm doing this here on BHW Publicly:

I've been on the service side of Amazon for 5+ years. I've worked with some solid clients, still working with a few. I know product business is more scalable Model services are limited in Scalability and after AI i feel it will become more difficult so I want to Focus more on my own Products and building something my Own.

One more thing: This time I'm not staying at Amazon Sales. I'm learning and building website own Sales Channel alongside this. Been learning SEO for close to a year now. Already have a test Ecom site getting traffic. I have few Friend who are doing SEO from Long Time so I'll be sharing that side too. What i have learned Brands who stuck on One Sales Channel they put all there Eags in One Basket and they are at Highest Risk one Listing Violation and your Listing will be Removed no matter that listing do 7 or 8 Figures in sales so Building your own Sites and Selling on that is Most Important.

Total Investment

Until June 2026 We have Invested Total $20,000 from Account Setup to all Inventory, Amazon Ads etc but we have to Invest at least $10,000 more on Inventory.

Our Gross Margins are 35% to 50% on these Products before Ads.


Most Important What you'll get from this thread:

• Daily account updates (Sales, Spend, Profit)
• Real numbers, No fluff
• Mistakes and what I did about what worked for me and what not
• The full Brand building process on Amazon at least, Amazon PPC, SEO, off Amazon traffic

If you're in the E Com Space, building a brand, running PPC, or even just curious about the private label model — feel free to ask anything. I've spent years deep in this, especially on the advertising side so i would love to help you

Let's go see you tomorrow

Day 1 of Daily Updates, Date 4th June 2026
All the Sales are from 1 ASIN, Not Runing PPC Ads from last 2 Week due to out of Stock on this SKU, Inventory was Shipped Almost 1 Month Back but due to Amzon Prime Day Amazon taking too long to make it Availabel so we still have less than 50 Units in Availabel Status so Not Worth Testing the Ads untill we have at least 1000 Units in FBA

Out of Stock issue can litterlly kill your Organic Ranks We are losing Money on Every Single Day so Ordering More Invenoty so we don't have to Face This issue again,

See you tomorrow

Great journey. Following

Day 2 of Daily Updates, Date 5th June 2026
Sales are Same almost $300 Profit is arount $100. Currentally Profit is bit High because No Ads are being Runing in Futures When We will have at Least 1000 Units in Availabel in FBA we will start Ads again and Try to Rank our Product again on Top Spots currentally we have only 100 Units in FBA Every Single Day i'm loosing Moeny due to Out of Stock issue.

Yesterday our listing Rating Start Droped from 4.2* to 4* We got One 1* Review and 2nd 4* Review but Remember on Amazon you have really limited Control on Reviews and do commuintaion with Buyers.

Learning for You :- If you got any Negative Review on Amazon you can Offer Customer Full Refund issue and on his/her response you can ask about the issue of Product to improve the Quality of Products.​

Additionally i did few Interviews for Hiring a dedicated Person for SEO for this Brand and few of our Other Projects, Not Finalzed Yet

See you tomorrow

Original and interesting journey as you have a great background it seems. I'll be following this

Good luck

Interesting journey so far.

I’m currently doing Amazon OA and looking to transition to PL.

What are the main things you look for when you're doing product research with H10?
Also, are you altering the product or tweaking the offer in some way based on your competitors negative reviews?

qdza said:

Original and interesting journey as you have a great background it seems. I'll be following this

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Thanks Mate excited to hit $1000 Per Day in Next Couple of Months.

bottingisfine said:

Good luck

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Thanks Man

Dank19 said:

Interesting journey so far.

I’m currently doing Amazon OA and looking to transition to PL.

What are the main things you look for when you're doing product research with H10?
Also, are you altering the product or tweaking the offer in some way based on your competitors negative reviews?

Click to expand...

@Dank19 Good question and glad you're making the move from OA to PL. In 2020 Tried OA my Seller Center got Blocked so Never Tried after that.

Here's my H10 research process:

Search volume : Top 10 keywords should collectively have 30,000 to 50,000+ Volume, and I always check the history of those Keywords. Consistent = good. Seasonal spike = Avoid. Two of my above 5 products had that Seasonal pattern, inventory is still sitting. Lesson learned.

Pricing — Ideally $25 to $30+. Gross Margins in $ should be $10+. My products are $15-20 and that's where ads get painfu. High CPC kills margins at that price point but in this one Product we able to Rank better in Top that saves us.

Competition : If 2 to 3 top 10 sellers have under 300-500 reviews, there's still room to break in. If Everyone is with Thousands of Reviews it become difficult to Rank you need a lot of Budget

Review mining : Yes we do Both positive AND negative. Negative reviews check which tells me what's broken in the market, Positive tells me what messaging works. I improve on packaging, product quality, listing images wherever I can.

Product Opportunity Explorer inside Seller Central use this it will give a lot of clear Data. Shows click share, new product success rates, category trends. Very underused tool.

Manual Research : H10 gives me these Numbers data but I still open 50-100 competitor listings manually and check the Every Single Listing what are missing Points where i can go and add Value.

Bundling Oppertunity : I check if i can add bundles in the Products so Hero listing stays clean and any color/size variations I can add and for test bundles with just 50 units. Low risk, Extra shot at Vine reviews.

Feel Free to ask any Question you have Related to PL that's the core purpose of this Thread so We can Learn from each other experinces

@San25 this will be helpfull for you too

Looking forward to the progess.

Day 3 of Daily Updates, Date 6th June 2026
Sales and Profits are bit Down and will remaing for next Few more Weeks untill we start Ads again and Try to Work on Organic Ranks

Amazon Update :
Yesterday Aamzon Closed the Feature of connecting those Buyers who Leave Negaive Reviews, Earlier we cans end them message on Amazon, Amazon bearly gives you any Oppertunity to direly get Connected with Buyers

Day 4 of Daily Updates, Date 7th June 2026
Weekend was Better for Sales & Profits

Now We got total 250 Units in FBA, Still too Low to start Ads so just Wait and Watch untill we have 1000 Units in FBA i think it will take at least more Weeks let's see.

showing the products that didn't work. too many people talk about product research as if it's a magic formula, but even after months of research and proper execution you can still end up with products that simply don't gain traction.

honestly, the willingness to kill weak products and keep moving is probably a bigger advantage than the research process itself.

ActiveRevenue said:

showing the products that didn't work. too many people talk about product research as if it's a magic formula, but even after months of research and proper execution you can still end up with products that simply don't gain traction.

honestly, the willingness to kill weak products and keep moving is probably a bigger advantage than the research process itself.

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Still Can't ingore the Research part otherwise you end up on Spray and Pray, My Experince if you do all the Work out of 5, 1 Product will Perform Really Good, 1 will be average and the rest of 3 will be not Successfull it's still good Stats.

Day 5 of Daily Updates, Date 8th June 2026

Planed to Enroll for Amazon Prime Day 2026 for all the SKU's which are not Selling we have mainly 3 ASIN with total 7 SKU's which are in Amazon FBA but not selling at all. So Trying to Sell those to Recover back our Investment on those ASIN's as much as Possible.

Very good results. Wish you best of luck.

KamaalSEO said:

Thanks Mate excited to hit $1000 Per Day in Next Couple of Months.

Thanks Man

@Dank19 Good question and glad you're making the move from OA to PL. In 2020 Tried OA my Seller Center got Blocked so Never Tried after that.

Here's my H10 research process:

Search volume : Top 10 keywords should collectively have 30,000 to 50,000+ Volume, and I always check the history of those Keywords. Consistent = good. Seasonal spike = Avoid. Two of my above 5 products had that Seasonal pattern, inventory is still sitting. Lesson learned.

Pricing — Ideally $25 to $30+. Gross Margins in $ should be $10+. My products are $15-20 and that's where ads get painfu. High CPC kills margins at that price point but in this one Product we able to Rank better in Top that saves us.

Competition : If 2 to 3 top 10 sellers have under 300-500 reviews, there's still room to break in. If Everyone is with Thousands of Reviews it become difficult to Rank you need a lot of Budget

Review mining : Yes we do Both positive AND negative. Negative reviews check which tells me what's broken in the market, Positive tells me what messaging works. I improve on packaging, product quality, listing images wherever I can.

Product Opportunity Explorer inside Seller Central use this it will give a lot of clear Data. Shows click share, new product success rates, category trends. Very underused tool.

Manual Research : H10 gives me these Numbers data but I still open 50-100 competitor listings manually and check the Every Single Listing what are missing Points where i can go and add Value.

Bundling Oppertunity : I check if i can add bundles in the Products so Hero listing stays clean and any color/size variations I can add and for test bundles with just 50 units. Low risk, Extra shot at Vine reviews.

Feel Free to ask any Question you have Related to PL that's the core purpose of this Thread so We can Learn from each other experinces

@San25 this will be helpfull for you too

Click to expand...

Yeah OA Is good for cash building, but it's tedious and I don't see how it can scale.
Thanks for the Info, I'll get H10 and make a start.

KamaalSEO said:

Day 4 of Daily Updates, Date 7th June 2026
Weekend was Better for Sales & Profits

Now We got total 250 Units in FBA, Still too Low to start Ads so just Wait and Watch untill we have 1000 Units in FBA i think it will take at least more Weeks let's see.

View attachment 527733

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Is this all Organic sales at the moment? No PPC

waiting until you have 1000 units to turn ads back on might actually hurt your rank recovery. even with low stock, keeping some low-bid exact campaigns running on your top keywords helps keep the listing active in the algorithm. if you let it go completely cold for weeks, you will end up spending twice as much on ppc later just to get back to where you were. good luck with the prime day liquidation on the other skus though, getting that capital back is always a relief.

apiguy said:

Very good results. Wish you best of luck.

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Thank You

Dank19 said:

Yeah OA Is good for cash building, but it's tedious and I don't see how it can scale.
Thanks for the Info, I'll get H10 and make a start.




Is this all Organic sales at the moment? No PPC

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Yes Correct all Organic from Last 3 Weeks No PPC Ads but now i'm going to setup few Campaigns as we have 400 Units in FBA Now

SMM Junction said:

waiting until you have 1000 units to turn ads back on might actually hurt your rank recovery. even with low stock, keeping some low-bid exact campaigns running on your top keywords helps keep the listing active in the algorithm. if you let it go completely cold for weeks, you will end up spending twice as much on ppc later just to get back to where you were. good luck with the prime day liquidation on the other skus though, getting that capital back is always a relief.

Click to expand...

Yeah Going to start some Campaigns again

RankPilot860 said:

@SMM Junction makes a good point about keeping the algorithm happy, but if you only have 50 units left running ads will just kill your stock in a day and leave you completely dry. When i had the same issue last year with a home decor item we just bumped the price up by 30% to slow down the sales velocity. It keeps the listing active and buys you a few extra days for the shipment to check in at the warehouse.

Also @KamaalSEO about product 5... i would seriously consider paying that $1k for the certification if the market data looks solid. If the supplier doesnt have it, it means most lazy sellers wont bother getting it either, which translates to way less competition for you once you get it cleared. Good luck with the prime day liquidation too.

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I need more cash for Inventory on this Winning Product so i'll be holding Product 5 untill we can fix this 1st, When it will be stable then will get beack to the rest of all products again.

Day 6 of Daily Updates, Date 9th June 2026

Now we have 400 Units in FBA yesterday i setup 2 Amazon PPC Ads, Yesterday's Total Spend was around 30$, Max Per Day Budget spent limit is 50$.

These Two Campaigns were Setup

• 1st Sponsored Product Campaign on Main Keywords and putted a 20% Top of Search so we get maximum Clicks on TOS
• 2nd Camaptitors ASIN Targetting only 5 Campatitors who are Selling at High Prices than us last month this Campaign was Converted Better so resumed that again

Goal is Increasing Profitable Sales and Keeping TACOS at 10% Max.

I'll keep posting Daily Stratges which i'll be appling on this Brand and make this Thread a best Learning Thread for Those who want to Start Amazon FBA PL Business in 2026

See you Tomorrow

• 

Day 7 of $1000 Per Day Jouney, Date 10th June 2026

Today After 3 Weeks of out of Stock finally we have almost 600 units in FBA Available status, we again started PPC Ads and hit $600 in Sales.

PPC Update: Yesterday's Total Spend was around $80$, We got 50% Sales from Ads and almost 50% Organic

Learning for You:-

If you see 8th June and 10th June Sales are almost Double on 10th June but Profit is still $10 Less on 10 June as Campared to 8th June but we are still runing Ads the reason is if we will not run ads will not be able to Rank Better on Top Spots our Goal is Improving Organic Ranks on our Top Keywords.

If you have any Question related to Amazon FBA Feel Free to Ask on this Thread, See you Tomorrow