Online Casino CPA offer - Can Display Network be profitable for affiliates?

Usually cold-traffic, looking to advise with professionals and co-operate.
Platforms / Creatives / Funnels to generate good margins with programmatic ads (websites, not youtube / gmail / etc).
Static vs Animated ads.
Best region for strategies, average player value etc.
Wants to make the programmatic ads the Facebook equivalent for online casino offers.

The Facebook equivalent angle makes sense, but why not just use Facebook?